‘Consumers care’: 71% of European travellers say sustainability is important to their travel, Accor report finds
Hotel Management
MARCH 7, 2024
Three in four travellers (77%) say climate concerns will have an impact on their travel or booking behaviour, according to this report, and it will result in people travelling less frequently (11%); flying less (14%); and actively seeking sustainable accommodation providers or tour operators (10%). Consumer focus on wellness is here to stay.
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