Skift Blog

NOVEMBER 30, 2023

Skift Take: Curious which trends will drive consumer travel interest in 2024? Expedia Group’s “Unpack ‘24” report offers actionable insights to help travel companies align with an array of offbeat trends and connect with travelers. Expedia Group Read the Complete Story On Skift

Consumer 331

Consumer Travel OTA 331

eZee Absolute

SEPTEMBER 30, 2022

And there’s no hiding that Online Travel Agents (OTAs) are a major source for optimizing their online booking flow. It is observed that OTAs control approximately 2/3rd of all online bookings. But hoteliers often get muddled among various OTA platforms and miss out on the best ones. Top 10 OTAs to Drive Maximum Bookings.

OTA 85

OTA Hotels Accommodation Consumer 85

Hotelogix

OCTOBER 24, 2024

Channel Manager A channel manager is a software that helps you distribute/update your hotel’s rooms and rates on all the connected Online Travel Agencies (OTA). For example, you sell your rooms on 5 OTAs. You can’t just set one rate and allocate a certain number of rooms to these OTAs and forget about it.

OTA 52

OTA Management Overbooking Cancellation 52

Hospitality Net

JULY 3, 2024

Today, HOTREC released its 2024 Hotel Distribution Study(1) which examines recent developments and trends in the European accommodation sector, and uncovers the way consumers book hotel rooms. These fair digital rules will ensure a more balanced treatment of hoteliers by Online Travel Agencies (OTAs).

Accommodation 130

Accommodation Digital Marketing OTA Consumer 130

Inn Quest

JUNE 6, 2023

When it comes to the future of online travel agencies (OTAs) and their role in the hospitality industry, there are a few key trends and factors to consider. In this post, let us focus on the reasons that will point toward the predictions and trends that have impacted OTAs.

OTA 52

OTA Hospitality Cancellation Consumer 52

Hotel Speak

SEPTEMBER 4, 2024

Booking.com is an Online Travel Agent (OTA), and its services are widely used by hoteliers to reach new and existing customers. Transparency: The company must provide clear and transparent information to both consumers and business users about the terms and conditions of its services. What’s next?

Digital Marketing 59

Digital Marketing Consumer Market Marketing 59

Hotel Speak

JANUARY 25, 2024

The battle for direct bookings has entered a new phase as online travel agents (OTAs) ramp up efforts to establish ownership of hotel guests and their booking journeys, a new report from hospitality technology specialist SHR Group reveals. from $0.16 The impact on Metasearch is even more stark, more than doubling from $0.21

OTA 92

OTA Cost Per Click Hotels Cancellation 92

SiteMinder

JUNE 29, 2023

What is an OTA channel manager? An OTA channel manager is a tool used to manage online travel agents (OTAs) in a single platform. The OTA channel manager syncs your hotel prices and availability across your property management system (PMS) and all connected OTA channels such as Booking.com, Expedia, and Airbnb.

OTA 52

OTA Management Revenue Occupancy 52

TravelNet

AUGUST 3, 2023

Managing fees on online travel agencies (OTAs) can be a real headache for property managers. According to a new Forbes report, Airbnb customers in summer 2023 face a whopping average of 36% in added charges above the nightly rate, and the same is probably true for other OTAs. This increases your ranking on OTAs.

OTA 98

OTA Management Occupancy Services 98

TravelNet

JULY 20, 2023

Listing your short-term rentals on Online Travel Agencies (OTAs) can amplify your visibility and attract potential guests, a phenomenon known as the Billboard Effect. As customers come to OTAs with specific desires, it’s crucial for hosts to meet and even exceed the expectations of prospective guests.

OTA 98

OTA Cancellation Branding Shopping 98

Hotel Management

MAY 22, 2024

trillion travel market. We know Expedia Group has valuable travel insights. What are you seeing in terms of the global travel outlook? The global travel market is currently worth US$2.3 The global travel market is currently worth US$2.3 trillion and it will probably be somewhere in the region of US$3.2-US$3.5

Travel 130

Travel OTA Marketing Market 130

eZee Absolute

SEPTEMBER 13, 2023

As society undergoes profound changes, so does the behaviour of consumers, and this transformation has a significant impact on hotels. In today’s digital age, we all know that travellers are more likely to grab their smartphones and start searching for the perfect hotel online. So, what can you do to go green?

Consumer 59

Consumer Hospitality Hotels Accommodation 59

Hospitality Today

JULY 31, 2024

UK online travel companies have pledged to lobby the new government on the "vital benefits" they bring to consumers and the economy

OTA 40

OTA Consumer Travel 40

Hospitality Today

JUNE 4, 2024

OTAs are excited about travel planning tools, but we have yet to prove that there is real consumer demand for a dedicated tool

Travel 40

Travel OTA Consumer 40

Hospitality Today

NOVEMBER 28, 2023

Ryanair today stepped up its war of words against online travel agencies by listing firms the budget airline claims are overcharging consumers

OTA 40

OTA Consumer Travel 40

Hospitality Today

OCTOBER 12, 2023

New Phocuswright report suggests greater cross-sector collaboration between travel and consumer finance

OTA 40

OTA Consumer Travel 40

SiteMinder

OCTOBER 19, 2022

As dynamic travellers evolve, their changing behaviours and preferences are having very real impacts on the hoteliers seeking to attract and engage them. But what do SiteMinder’s global traveller trends mean specifically for hotel groups and chains, and how have the needs of their guests evolved?

Travel 98

Travel Accommodation Hotels Consumer 98

SiteMinder

OCTOBER 23, 2023

SiteMinder’s Changing Traveller Report 2023 shines a spotlight on the most critical challenges the accommodation industry is facing when it comes to satisfying guest expectations. The product of 10,000 traveller interviews across 12 markets globally, it’s the largest consumer research on accommodation conducted anywhere in the world.

Travel 105

Travel Accommodation OTA Hotels 105

Hotel Speak

DECEMBER 31, 2023

Artificial Intelligence (AI) is undoubtedly reshaping the world, and the travel industry is no exception. From asking ChatGPT for travel recommendations to accessing AI on OTAs, travelers are looking for ways to speed up the planning process. This introduction of AI is not unwarranted.

Business 69

Business Travel OTA Intent 69

Boutique Hotel News

DECEMBER 20, 2022

BHN editor Eloise Hanson outlines six hotel and travel trends expected to shape the industry in 2023. With inflation on the rise globally, consumers are likely to be more mindful when it comes to spending their money. Pent-up demand and revenge travel have helped major cities recover post-Covid, resulting in strong and resilient ADRs.

Travel 124

Travel Hotels Branding Consumer 124

Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions.

OTA 98

OTA Revenue Hotels Sales 98

SiteMinder

SEPTEMBER 6, 2023

This seamless process is powered by sophisticated yet user-friendly online booking systems, hotel websites, and online travel agencies (OTAs). OTA booking : This is when a guest books through an online travel agent, such as Expedia or Booking.com. Online bookings are about both convenience and connection.

OTA 98

OTA Hotels Travel Addendum 98

Hotel Business

NOVEMBER 11, 2024

Third-quarter growth in the OTA, GDS and wholesale channels highlights a consumer looking for value; shadow inventory performance reflects this as well. Travelers continue to spend but are searching for deals. higher versus 2023’s third quarter.

Pipeline 59

Pipeline OTA Construction Consumer 59

SiteMinder

NOVEMBER 30, 2023

What is travel technology? Travel technology comprises digital tools and platforms aimed at streamlining operations and enhancing guest experiences in the travel and hospitality sectors. Here’s how travel technology is changing the industry and the possible implications, negative and positive, for hotels.

Travel 52

Travel Hotels Services OTA 52

TravelNet

JUNE 28, 2023

Maybe you’re simply fed up with the commission fees you have to pay when guests book directly through an OTA? If so, you might not be fully aware of the Billboard Effect —the phenomenon in which listing on OTAs can effectively drive bookings to your website. In 2021, the online travel market size worldwide reached the $433.2

OTA 52

OTA Branding Marketing Market 52

Cloudbeds

MAY 15, 2024

But it also makes it more challenging to get travelers to book direct. Pros and cons of rate parity Rate parity is regulated by contractual agreements between hotels, OTAs, and other booking platforms. As OTAs appeared at the end of the 1990s and started to undercut hotels’ rates, rate parity clauses were extended to them, too.

OTA 52

OTA Hotels Revenue Management Revenue 52

SiteMinder

OCTOBER 16, 2024

The DMA creates a more level playing field for businesses and also protects the interests of consumers. Potential direct impacts: Increased competition: The regulations set out in the DMA would increase competition among online travel agencies ( OTAs ) by limiting their ability to engage in anti-competitive practices.

Digital Marketing 52

Digital Marketing Market Marketing OTA 52

STAAH

JULY 8, 2024

The hospitality industry faces seasonal challenges and fluctuating market conditions, including reduced consumer spending and increased competition. Focus on local SEO to attract nearby travelers. Regularly update your blog with engaging and relevant content, such as travel guides, hotel features, and local events.

Digital Marketing 52

Digital Marketing Accommodation Market Marketing 52

Hotel Speak

JULY 24, 2024

Hotels have worked with third parties such as airlines, travel agents, online travel agents (OTAs) and the Global Distribution System (GDS) for decades. Myth 1: Hoteliers must adhere to rate parity FACT : Firstly, this all depends on the contract in place with your third-party travel sales platforms.

OTA 75

OTA Hotels Revenue Marketing 75

STAAH

MARCH 17, 2024

Ideally located in the corporate hub, close to the mall and shopping in Ahmedabad [Gujarat], Ramada by Wyndham – Ahmedabad is a four-star property patronised by business and leisure travellers. Plus, there are no more uncomfortable conversations about rate parity with OTAs or revenue loss to manage due to clunky management.

Overbooking 90

Overbooking OTA Revenue Upsell 90

SiteMinder

JULY 13, 2024

It involves the use of data and analytics to help you keep track of supply and demand so you can make predictions on consumer behaviour. Many businesses where consumers spend money have varying prices based on demand, supply and shifts in costs. This can only be done by measuring and monitoring the demand of your hotel rooms.

Revenue Management 98

Revenue Management Revenue Management OTA 98

Cloudbeds

APRIL 8, 2024

Many hoteliers question if it’s worthwhile investing in a direct booking strategy or if they can solely rely on online travel agencies (OTAs) like Airbnb, Booking.com, or Trip.com to fill occupancy. Travelers crave experiences. Are you wondering whether you need a hotel booking engine? Upsells and add-ons. Multiple rate plans.

OTA 98

OTA Upsell Average Length of Stay Revenue 98

Cloudbeds

FEBRUARY 7, 2023

For independent properties, another challenge is competing with global loyalty programs offered by big hotel brands and online travel agencies (OTAs). In today’s discount-driven marketplace, hotels often try to “buy loyalty” from travelers with special rates and value-adds. Many OTAs offer loyalty programs, too.

Travel 52

Travel Hotels OTA Services 52

Little Hotelier

OCTOBER 8, 2024

This strong connection also promotes direct bookings, reducing the need for OTAs (online travel agencies) and saving on commission fees. It’s particularly valuable when larger competitors rely heavily on mass marketing and OTA bookings, making it harder for smaller properties to attract first-time guests.

OTA 52

OTA Services Revenue Occupancy 52

Q4Launch

FEBRUARY 8, 2022

The travel industry is constantly changing, especially since the pandemic began in 2020. The COVID-19 pandemic turned the travel and tourism industry upside down in the United States. Luckily, travel is now trending up, but not without some new travel industry trends. Begin by requesting a free Google Analytics Analysis.

Travel 52

Travel Cancellation Marketing Market 52

Cloudbeds

MARCH 23, 2023

These days, more consumers are going online to make purchases, and travel is no exception. For travelers, there’s a lot riding on vacations, including money, well-being, and precious leisure time. To attract these travelers, properties need to be visible throughout the traveler journey , from inspiration to booking.

OTA 98

OTA Digital Marketing Marketing Market 98

SiteMinder

DECEMBER 3, 2023

Holiday bookings refer to the reservations made by individuals or groups for accommodation, travel, and other related services during their vacation period. Almost all survey participants in the US (92%) said using a travel professional, completely or somewhat, enhanced their holiday experience. What are holiday bookings?

Cost Per Click 105

Cost Per Click Travel OTA Consumer 105