Cloudbeds

APRIL 8, 2024

Many hoteliers question if it’s worthwhile investing in a direct booking strategy or if they can solely rely on online travel agencies (OTAs) like Airbnb, Booking.com, or Trip.com to fill occupancy. Upsells and add-ons. If you rely too heavily on OTAs, you risk giving away your profit in commissions. Travelers crave experiences.

OTA 98

OTA Upsell Average Length of Stay Revenue 98

STAAH

NOVEMBER 15, 2022

In fact, OTAs such as Expedia have updated their algorithms to give preference to properties that have been called out by guests for their fantastic guest experience. Rapidly changing consumer mindset has forced hoteliers to adopt technology that makes the guest experience seamless and convenient. Focus on customer experience.

Hospitality 98

Hospitality OTA Travel Cancellation 98

Cloudbeds

MARCH 23, 2023

These days, more consumers are going online to make purchases, and travel is no exception. eCommerce sites include hotel websites and booking engines , online travel agencies (OTAs), metasearch engines , and other online platforms where hotels advertise and sell rooms. It’s also about providing a frictionless booking experience.

OTA 98

OTA Digital Marketing Marketing Market 98

SiteMinder

JULY 13, 2024

It involves the use of data and analytics to help you keep track of supply and demand so you can make predictions on consumer behaviour. Many businesses where consumers spend money have varying prices based on demand, supply and shifts in costs. This can only be done by measuring and monitoring the demand of your hotel rooms.

Revenue Management 98

Revenue Management Revenue Management OTA 98

Little Hotelier

OCTOBER 30, 2024

For example, if your PMS is integrated with a channel manager , the interface will ensure that when a room is booked through an OTA, your PMS updates automatically. It allows you to automate time-consuming tasks, reduce manual work, and keep everything—from bookings to payments—in one place. Streamlined operations. Cost-effectiveness.

OTA 59

OTA Motels Upsell Overbooking 59

SiteMinder

SEPTEMBER 4, 2023

Collecting data, prioritising attention to detail, and optimising personalisation are all keys to perfecting upsells and ancillary services. Our constant struggle has been efficiently managing availability, inventory, task management, and online travel agencies (OTAs),” said Pawarisa.

Operations 98

Operations Revenue Hotels OTA 98

Cloudbeds

AUGUST 12, 2024

This new technology not only reduces administrative tasks for front desk staff (and lost room keys) but also increases upsells with messaging automation and offers. Conversational commerce More messaging options translate to more interactions with guests and more opportunities to upsell. Learn more 8.

Hotels 98

Hotels Operations Revenue Management Revenue 98

Cloudbeds

JULY 15, 2023

These sites may vary to include online travel agencies (OTAs) such as Booking.com , Expedia, Tripadvisor, or Agoda; travel metasearch engines such as Google, Kayak, and Trivago; GDSs such as Amadeus and Sabre; bed banks such as Hotelbeds, or online marketplaces such as Airbnb, Vrbo (former HomeAway), etc. The same happens with a cancellation.

Management 76

Management OTA Cancellation Overbooking 76

Cloudbeds

FEBRUARY 28, 2024

These channels may include the hotel’s website booking engine, online travel agencies (OTAs), the global distribution system (GDS), wholesalers, and metasearch sites. If the components aren’t integrated, the revenue manager must perform these tasks manually, a time-consuming and error-prone process. Generate more revenue.

Revenue Management 98

Revenue Management Hotels Revenue Operations 98

SiteMinder

JUNE 12, 2024

The use of yield management should factor in the costs of channels – from GDSs, OTAs, wholesalers, meta search sites and property websites to direct calls – and therefore how to better yield your inventory by channel, customer and more. What are the elements of hotel yield management?

Yield Management 98

Yield Management Management Revenue Management Revenue 98

Cloudbeds

JANUARY 10, 2025

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. Much like with OTAs, the search results then display a list of available hotels and rates in the destination.

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

Cloudbeds

JANUARY 22, 2025

Real-time data collection and calculation The data consolidation part becomes more efficient if the PMS is part of a suite of applications that automatically collect and send EBITDAR data, eliminating time-consuming manual reconciliations. Control costs of goods sold (COGS) Use technology to monitor labor, utilities, and supply expenses.

Revenue 40

Revenue Hotels Operations Average Daily Rate 40

Cloudbeds

DECEMBER 17, 2024

This is especially important, considering more than 70% of consumers view personalized experiences as a basic expectation. Booking source Document the source profile of your guests, whether they booked via an OTA, a travel agent, or your direct booking site. Drive revenue with personalized upselling and promotions.

Market 40

Market Marketing Upsell Revenue 40

Cloudbeds

APRIL 15, 2024

The hospitality industry is notorious for the number of time-consuming and tedious tasks that must be completed every single day. Distribution Distribution continues to get more complex—from hundreds of online travel agencies (OTAs) to metasearch sites and GDSs, hotels need to properly distribute their inventory.

Revenue Management 98

Revenue Management Hotels Operations Revenue 98

Inn Quest

MAY 11, 2023

Additionally, upselling additional services or goods through bundling enables hotels to increase revenue. Hotels can maximize revenue and reduce commissions paid to third-party distributors by providing different rates for various channels, such as direct booking, online travel agencies (OTAs), wholesalers or meta-search engines.

Revenue 88

Revenue Occupancy Hotels Marketing 88

SiteMinder

NOVEMBER 5, 2024

From the simplification of revenue management to payments, digital marketing, direct bookings, and upselling, the winners highlighted the need for hoteliers to lean on technology and consultants to navigate today’s growing challenges, spurred by a fast-changing and dynamic consumer environment.

Revenue 52

Revenue Revenue Management Digital Marketing Hotels 52

The Cosmos

JANUARY 23, 2023

You’ll quickly observe an increase if you start connecting with online and offline travel agencies (or more OTAs). Anticipatory service combined with a proactive revenue-minded employee equals an emotionally attached consumer with engaged loyalty and higher revenue returns. What makes up your revenue team?

Revenue Management 52

Revenue Management Revenue Business Management 52

AskSuite

MARCH 11, 2024

Keep in mind that the consumers’ expectations of service are changing. And you know that even for customers booking with OTAs, if they enjoy the service, they’ll come back booking directly, freeing you from huge OTA commissions. You are expected to delight at every customer touchpoint, including before their stays.

Services 98

Services Hotels Sales Revenue 98

Q4Launch

FEBRUARY 3, 2022

Channels to attract them include: Social media platforms Organic search engine traffic Directories and referral sites The goal is that once a potential guest completes this stage, they’re comfortable and ready to book with you instead of one of the OTAs. Arrival First impressions are everything.

Marketing Strategy 52

Marketing Strategy Upsell Occupancy Hotels 52

Cloudbeds

JUNE 8, 2023

When you don’t have an organized system or use complicated technology, the training process can be time-consuming and frustrating for everyone. Reservations made on your website should automatically sync with your hotel property management system and across all your OTA channels so you don’t get overbookings. No more overbookings.

Management 98

Management Hotels Revenue Digital Marketing 98

Cloudbeds

FEBRUARY 7, 2023

For independent properties, another challenge is competing with global loyalty programs offered by big hotel brands and online travel agencies (OTAs). For hotels, loyal customers are more likely to complete a direct booking than book through an OTA, saving the hotel commission fees. Many OTAs offer loyalty programs, too.

Travel 52

Travel Hotels OTA Services 52

Hotelogix

OCTOBER 19, 2023

Here are a few essential integrations: Channel Manager: With a two-way seamless connectivity, it helps hotels with real-time update of rates and inventories across OTAs and metasearch engines. It also helps in upselling and cross-selling for more revenue. 

Hotels 52

Hotels Revenue OTA Management 52

Cloudbeds

SEPTEMBER 3, 2024

The payment industry has evolved significantly over the past few years, bringing forth innovative ways for consumers to pay. This provides a huge boost to your additional offerings, like upselling on hotel room types and property upgrades, as well as ancillary services like spa treatments and on-site activities.

Hotels 52

Hotels Travel Revenue Occupancy 52

SiteMinder

JANUARY 8, 2024

This industry heavily relies on consumers having disposable income. Housekeeping management: Rostering housekeeping staff, and ensuring they know when and where to clean, can be a surprisingly tricky and time-consuming job. The majority of travellers will visit your hotel website even if they discover your property on an OTA.

Operations 59

Operations Management OTA Hotels 59

Xotels

APRIL 3, 2024

Also, gone are the days of selling the majority of your rooms through OTAs. Making sure you get your fair share of direct bookings allows you to compete with OTAs and avoiding to pay the hefty commissions on those bookings. Bring customers to your website: thinking multi-channel here is important.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

SiteMinder

JANUARY 8, 2024

This industry heavily relies on consumers having disposable income. Housekeeping management: Rostering housekeeping staff, and ensuring they know when and where to clean, can be a surprisingly tricky and time-consuming job. The majority of travellers will visit your hotel website even if they discover your property on an OTA.

Operations 52

Operations Management OTA Hotels 52

SiteMinder

OCTOBER 11, 2022

From collating data in one place to automation processes – these are key to ensuring time-consuming activities are completed quickly, boosting overall efficiency. Creating partnerships with different types of agents in the industry, from OTAs to GDSs, is necessary to survive in a competitive climate. Manage your revenue.

Hotels 52

Hotels Management Revenue Management Revenue 52

Catala Consulting

DECEMBER 28, 2023

In recent years, the hospitality industry has seen rapid changes in guest expectations, largely driven by technological advancements and changing consumer values. This article delves into why and how hoteliers should embrace experimentation, the test-and-learn approach, and continuous innovation to stay competitive and successful.

Management 52

Management Revenue Management Revenue Hotels 52

Cloudbeds

JUNE 5, 2024

McGuire and Jeannette Ho—included in their book Hotel Pricing in a Social World: Driving Value in the Digital Economy —showed that: “lowering the price of a badly rated and negatively reviewed property provides no additional value in the minds of consumers.” Consider both direct and indirect feedback as part of your analysis. Hotels Quality.

Revenue Management 52

Revenue Management Revenue Occupancy Average Daily Rate 52

Xotels

APRIL 3, 2024

Revenue management serves as a predictive tool for anticipating consumer demand, optimizing inventory, and strategically adjusting pricing to maximize revenue growth. The Hotel’s Own Website (and Booking Engine) Online Travel Agencies (OTAs): Booking.com, Expedia, Airbnb, etc.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

Little Hotelier

OCTOBER 13, 2024

On the flipside, 78% of consumers have bailed on a transaction or not made an intended purchase because of a poor service experience. Pets are a great chance to upsell – you can charge extra for their beds, toys, and any additional services like grooming and pet sitting. A small minority cited keeping costs down as being a priority.

Services 52

Services Hotels Travel Consumer 52

Xotels

APRIL 3, 2024

Also, gone are the days of selling the majority of your rooms through OTAs. Making sure you get your fair share of direct bookings allows you to compete with OTAs and avoiding to pay the hefty commissions on those bookings. Bring customers to your website: thinking multi-channel here is important.

Revenue Management 40

Revenue Management Revenue Management Ancillary Revenue 40

Catala Consulting

JANUARY 5, 2025

The hospitality industry is undergoing a rapid transformation, driven by shifts in consumer expectations and technological advancements. Action Tip: Implement an AI-driven booking assistant to guide guests through reservations and upsell personalized add-ons, like late check-outs or spa treatments. Facebook Twitter LinkedIn

Digital Marketing 52

Digital Marketing Market Marketing Hospitality 52

AskSuite

JANUARY 24, 2025

Increase Direct Bookings : Personalized follow-ups through direct channels, like WhatsApp, reduce reliance on OTAs as well as lower commission costs. Promote Upsell Opportunities : Spa packages, dining discounts, and room upgrades are key revenue drivers. Theyre more likely to close the deal than a traveler that didnt request a quote.

Revenue 98

Revenue Sales Hotels Dining 98

Little Hotelier

MARCH 16, 2025

Lower operational costs With guests typically staying for longer periods, youll face fewer turnovers, meaning reduced cleaning and maintenance costs, and potentially lower expenditure on in-room consumables. Consistent occupancy Extended stays offer revenue stability.

52

52

AskSuite

JANUARY 24, 2025

Increase Direct Bookings : Personalized follow-ups through direct channels, like WhatsApp, reduce reliance on OTAs as well as lower commission costs. Promote Upsell Opportunities : Spa packages, dining discounts, and room upgrades are key revenue drivers. Theyre more likely to close the deal than a traveler that didnt request a quote.

Revenue 52

Revenue Sales Hotels Dining 52