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5 Brands to Watch: Extended Stay, Mid-Market Flags Drive Hot Product Pipelines for Franchisors

Lodging

Over the last several years, new brands have been rolled out at a dizzying pace by the major franchise companies, all of whom are searching for any white space they can find to grow distribution and consumer loyalty.

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BWHSM Hotels Redefines Extended Stay With @HOME by Best Western

Lodging

With the growth of the extended stay segment into 2024, the industry is quickly responding to consumer demand. BWH Hotels introduced its @HOME by Best Western brand in 2022 and has built a robust pipeline of more than 40 new-build hotels.

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Luxury by land, air and sea: Four Seasons’ first yacht to set sail in 2025 as global hotel pipeline grows

Hotel Management

Luxury hospitality company Four Seasons is gearing up for growth globally with a development pipeline of more than 50 hotels and resorts coming to fruition in 2024 and beyond, including its first property in Melbourne. In 2015, we launched our Private Jet Experience and have recently added our Drive and upcoming Yacht journeys.

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‘Promising opportunities’: Ascott Australia MD David Mansfield’s New Zealand outlook

Hotel Management

Consumer sentiment has been a bit hesitant, and we did experience a slowdown in demand during the second quarter. Looking ahead, we have several exciting opportunities in the pipeline. In New Zealand, we’re navigating a landscape filled with both challenges and promising opportunities.

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HMas are out, franchise agreements are in, Axsia HTL reports

Hotel Management

Axsia HTL attributes this to the return of international business and corporate travellers, the resumption of traditional high and low seasons and a consumer willingness to pay more for an accommodation experience. Hobart, Melbourne, Adelaide, and Perth have seen an influx of new stock over the past three years,” Simpson said.

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Analysis: what investors want in South East Asia, according to JLL’s APAC chief

Hotel Management

Localized in Southeast Asia, RevPAR levels are just below 2019 levels by less than 2%, driven by high average daily rates (ADRs) as the market saw a shift in consumers’ willingness to pay for quality both product and experience. In 2024, JLL forecasts that value-add opportunities in Southeast Asia will be on the radars of investors.

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Key appointments: Langham, La Vie, Rydges

Hotel Management

Sustainability is front of mind for Giles, with plans to reduce the amount of waste, energy and water consumed at the hotel. At the end of the day, we want guests to feel like they’re coming home rather than to a hotel after a day of exploring the city.”