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Last year, Labor Day travel broke passenger records at airports nationwide as we witnessed consumers itching to get away after many months spent in lockdown. Identifying and tracking current consumer travel trends is essential to know how your desired demographic approaches travel planning.
Consumer expectations have changed; luxury guests demand experiences that incorporate more than high thread count and 24-hour room service. Learning from retail . Hoteliers need to consider what high-end retailers such as Selfridges do well, and how it can be applied to hospitality. Shoppable content taps into consumer desires.
Real-time data collection and calculation The data consolidation part becomes more efficient if the PMS is part of a suite of applications that automatically collect and send EBITDAR data, eliminating time-consuming manual reconciliations. Control costs of goods sold (COGS) Use technology to monitor labor, utilities, and supply expenses.
From analyzing consumer behavior and creating effective digital marketing campaigns, to providing appealing retail offerings and seamless service, technology is key along every step of the way. Why is this good for the sector – and consumers?
In an era where consumer expectations are at an all-time high, the traditional one-size-fits-all approach to customer interaction no longer suffices. In retail, for instance, a leading online marketplace implemented hyper-personalized product recommendations, resulting in a 35% increase in conversion rates.
Managing multiple revenue centers—such as restaurants, snack bars, rooftop or poolside bars—without a unified system is time-consuming, error-prone, and leads to a fragmented experience for the guest. You want to save time Time is one of your most valuable resources, and most costly expenses.
These stats, which come from Sprout Social, don’t get any better when you consider that 40% of consumers expect a response within the first hour, and 79% expect that answer in the first 24 hours. Since people couldn’t go into physical retail locations and were using social media more often, those requests migrated to social platforms.
From collating data in one place to automation processes – these are key to ensuring time-consuming activities are completed quickly, boosting overall efficiency. The ability for your PMS hotel software to connect and integrate with other systems eliminates the need for time-consuming admin work on your behalf. Multifunctional.
Upsell and cross-sell. You can promote higher-category rooms, packages, and amenities that may not be available on OTAs, as well as additional on-property services like the restaurant, bar, retail, spa, and activities. When travelers visit your website, you have more control over the booking experience. Target active trip planners.
This industry heavily relies on consumers having disposable income. Housekeeping management: Rostering housekeeping staff, and ensuring they know when and where to clean, can be a surprisingly tricky and time-consuming job. For example, drinks or spa packages.
This industry heavily relies on consumers having disposable income. Housekeeping management: Rostering housekeeping staff, and ensuring they know when and where to clean, can be a surprisingly tricky and time-consuming job. For example, drinks or spa packages.
This insights spurred a strategic communication overhaul, introducing customised offerings and AI personalisation, which enhanced guest retention, satisfaction, and increased direct bookings and upselling. Emphasising the value of personal connections, akin to luxury retail where 61 per cent of customers cherish such relationships.
By 2024, it’s estimated that consumerretail spending from chatbots will reach an impressive $142 billion. They can also upsell and nurture new customers as well, increasing engagement and retention, and driving sales by delivering personalized and targeted messaging at scale. It’s hard to ignore chatbot marketing these days.
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