BCV

FEBRUARY 23, 2022

Let the Journey Begin On the road to hotel social media ROI, there are many stops along the way. Lean in on new consumer behaviors–understand what’s driving interest and use it. It allows hotels to win trust and drive not just bookings and incremental revenue, but loyalty and repeat business.

Consumer 52

Consumer Hospitality ROI Intent 52

MediaBoom

APRIL 23, 2024

In 2024, as it remains crucial to captivate the attention of the 67% of consumers , mastering the craft of copywriting for luxury brands emerges as an art form. High-quality content can also help you rank higher on Google, which can further your reach and maximize your ROI. Words have power. But, how does it work?

Branding 87

Branding Consumer ROI Digital Marketing 87

BCV

AUGUST 19, 2021

Last year, Labor Day travel broke passenger records at airports nationwide as we witnessed consumers itching to get away after many months spent in lockdown. Identifying and tracking current consumer travel trends is essential to know how your desired demographic approaches travel planning.

Consumer 52

Consumer Travel Market Marketing 52

gcommerce

MAY 28, 2024

This feature combines search and performance campaigns to deliver the strongest data performance of ROI across all of Google, enhancing visual search. They demonstrated this with a retail example: a consumer snaps a picture of a suitcase, and search results populate with similar products.

Market 104

Market Marketing Consumer Intent 104

Hotel Business

APRIL 1, 2024

As drivers look for solutions to their charging challenges that will improve their overall travel experience, next-generation EV chargers allow hoteliers to meet those needs while generating new revenue opportunities for their location. This creates a frictionless, end-to-end charging experience through a pay-as-you-go charging model.

ROI 75

ROI Revenue Consumer Operations 75

Hotel Business

SEPTEMBER 23, 2024

“We are excited about where we can implement new technology to save money or enhance revenue. For Blank, the most important factor in choosing a technology platform is that it has to show a return on investment (ROI) quickly. We are constantly looking at new technologies to drive the business in a new direction.

ROI 100

ROI Operations B2B Business 100

SiteMinder

AUGUST 29, 2023

Understanding and controlling hotel operating costs While revenue generation often takes the spotlight, equally crucial is the understanding and control of hotel operating costs. Typical hotel operating expenses list Managing a hotel’s finances requires a keen understanding of both its revenue streams and its operating expenses.

Revenue 52

Revenue Hotels OTA Operations 52

Hotelier Magazine

MAY 4, 2023

Consumers are becoming increasingly reliant on their mobile devices and have come to expect frictionless payment experiences woven into their stay. Data remains a top priority as hotels leverage it to optimize targeted marketing, personalization, and revenue management. GS: Guest experience and ROI.

Operations 105

Operations Hotels Services ROI 105

Hotel Business

SEPTEMBER 17, 2024

Finding sources of revenue beyond bookings. Unlock new revenue streams According to a report by Oracle and Skift, nearly half of executives expect non-room revenue to account for an increasing share of their hotel’s revenue by 2025. In-room TVs are a great way to drive non-room revenue.

Hospitality 59

Hospitality Revenue Motels ROI 59

Social Tables

MARCH 14, 2024

As planners work to widen their audience and connect with consumers in an increasingly online world, digital marketing for events is more critical than ever. From our search engines to our inboxes, average consumers may see up to 10,000 ads daily. Return on investment (ROI). Are there different types of digital marketing?

Digital Marketing 78

Digital Marketing Events Marketing Market 78

Hotelogix

JUNE 10, 2024

We have witnessed firsthand the evolving landscape of hotel revenue management. Dynamic pricing strategy in hotels allows hoteliers to optimize revenue by ensuring room rates accurately reflect market conditions and consumer behavior. Revenue Goals : Determine what you aim to achieve with dynamic pricing (e.g.,

Revenue 52

Revenue Occupancy ROI Revenue Management 52

MediaBoom

APRIL 14, 2023

Through effective lead generation, you can expand your customer base, increase revenue, and improve ROI. By continuously tweaking and improving your approach based on data-driven insights from A/B testing, you can create a more streamlined and effective process that not only improves brand perception but also generates more revenue.

ROI 85

ROI Marketing Market Business 85

Xotels

JUNE 2, 2023

While the ideal scenario is to handle everything independently, relying solely on your own revenue management and hotel marketing strategy may not be sufficient. Unfortunately over the last years, consumers have developed a behavior they don’t even consider booking on a hotel’s website. SEM drives high ROI through Brand Protection 5.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

MediaBoom

NOVEMBER 28, 2024

91% of consumers would like to watch more engaging video content from the brands they follow. Travel advertisers should allocate their budget strategically, focusing on high-ROI platforms like social media and search ads to maximize impact. How can I measure ROI on travel advertising?

Travel 84

Travel Tourism ROI Marketing 84

MediaBoom

AUGUST 1, 2024

Unsurprisingly, 97 percent of today’s consumers report learning about local businesses online. Your content should be quickly and voraciously consumed by your audience, leaving them wanting more. The average ROI on PPC in 2024 is 200 percent ! Email Marketing This year, global email marketing revenue will hit $12.33

Tourism 94

Tourism Market Marketing Hospitality 94

BCV

JUNE 14, 2022

I’m confident in stating that most travel consumers will not know what metasearch is. They should also have a KPI-based approach to metasearch and SEM that aligns with the property’s ROI targets for these channels. The available rooms are collected and displayed with price comparisons all on one site. But hotels definitely care.

Consumer 52

Consumer ROI KPI OTA 52

Hotel Speak

APRIL 12, 2023

The team analyzes market trends and sub-market segmentation to understand the optimal room product, hotel positioning, and most efficient method to deliver maximum ROI. We caught up with Suzanne Swafford, SVP of Revenue Management, Tishman Hotel Corporation, to find out what she thinks are the challenges and trends to look out for in 2023.

Revenue Management 52

Revenue Management Revenue Real Estate Hotels 52

Little Hotelier

MAY 31, 2023

Look to your hotel business plan for inspiration, then set goals based on relevant and measurable metrics like website traffic, online bookings and revenue. Email marketing can deliver an incredible ROI (an average of $36 for every $1 spent ), so you should work to build a customer database.

Digital Marketing 98

Digital Marketing Market Marketing Marketing Strategy 98

Xotels

AUGUST 15, 2022

Get a clear overview of what drove revenues each day. Perform displacement calculations on all segments, channels, and accounts to uncover hidden revenue potential. When we were working through the budget for each month, we noticed that several months had targets at revenue levels below last year. Hold on, it gets even funnier.

Marketing 59

Marketing Market Hotels ROI 59

MediaBoom

AUGUST 8, 2023

Digital Marketing, or web-based promotion, requires the usage of websites, social media channels, search engines, and additional internet tools for promoting products and services to consumers. Contact Mediaboom; we can help you establish your brand as an authority with content that converts and brings higher ROI!

Real Estate 96

Real Estate Digital Marketing Market Marketing 96

MediaBoom

AUGUST 6, 2024

In fact, a strong brand can increase revenue by up to 23%. A strong hotel brand builds trust, loyalty, and a lasting impression, ultimately driving revenue and market share. More Revenue: Profit ratios in niche businesses are frequently massive. A strong hotel brand is the cornerstone of enduring success.

Branding 92

Branding Hotels Services Marketing 92

MediaBoom

OCTOBER 27, 2023

Overall, these marketing strategies maximize ROI and ensure you stay top of mind for prospective clients. However, medspa marketing ideas share common goals like increasing patient retention and maximizing ROI. Since medspa practices are highly competitive, substantial revenue is often reinvested into digital marketing.

Market 87

Market Marketing Digital Marketing Marketing Strategy 87

MediaBoom

DECEMBER 12, 2023

Developing a hotel website increases visibility, maximizes reach, and boosts revenue. Your target audience contains consumers who may most benefit from your product or service. In the case of hotel website development, these are consumers who are avid travelers likely to travel to your destination.

Digital Marketing 77

Digital Marketing Hotels Consumer Business 77

SiteMinder

OCTOBER 16, 2023

It’s an essential part of a successful revenue management strategy and is implemented via the use of data and pricing intelligence tools. Hoteliers can use this data to quickly analyse conditions and make informed pricing decisions, to help drive more bookings and increase revenue. What is pricing intelligence?

Forecasting 59

Forecasting Revenue Management Revenue Hotels 59

MediaBoom

AUGUST 23, 2024

Continuous monitoring and optimization are essential: Track key performance indicators (KPIs) like click-through rates (CTRs), conversion rates, and return on investment (ROI). By staying agile and adapting to changes in the market, you can maximize your ROI and drive bookings through paid advertising.

Resorts 86

Resorts Market Marketing Marketing Strategy 86

MediaBoom

MARCH 14, 2023

Consumers now can access services regardless of how far they are from their local financial institution. Creating both value and revenue to the institution. One that was necessitated by the evolution of three factors: the consumer, the technology, and data analytics. What’s not to love about the digital age of bank marketing?

Market 71

Market Marketing Digital Marketing Marketing Strategy 71

BCV

JULY 13, 2021

Evolving consumer behaviors are showcasing a rise in social usage, including the evolution of ecommerce; social shopping has become prominent, and platforms have become the new go-to marketplace. However, being present just to be present can create an unwanted effect; consumers expect to see authentic, consistent engagement from brands.

Consumer 52

Consumer Branding Travel Marketing 52

Hotelier Magazine

OCTOBER 10, 2023

Secondly, we need to be working smarter, more strategically, really understanding your marketplace and understanding your consumer in detail. You will see a massive ROI.” About a year ago, Hopkins said his organization completed a survey asking general consumers if they would support a price increase in restaurants.

Hospitality 59

Hospitality Consumer Motels Revenue 59

eZee Absolute

JANUARY 3, 2025

In fact, a 2023 report by HubSpot found that 54% of consumers want to see more video content from brands. With a 2024 report showing that email marketing has an average ROI of 4200%, its clear this tool is here to stay. So, start filming (maybe after you make sure the pools actually clean). Because people still check their emails.

Marketing 52

Marketing Market Marketing Strategy Email Marketing 52

Hotel Operations

JUNE 9, 2023

A changed consumer Keith Barr, IHG / Credit: Josiah Mackenzie “Travel is one of the last things people will stop spending on,” IHG CEO Keith Barr said. Sloan Dean, CEO of Remington Hospitality, made the case for the change in consumer spending patterns being permanent. The Great Depression changed our grandparent’s psyche. “The

Operations 59

Operations Consumer Hotels Travel 59

MediaBoom

AUGUST 5, 2024

This guide delves into 11 proven strategies to elevate your hotel’s advertising efforts, helping you capture a larger market share and increase revenue. Identify the Ideal Target Audience Identifying your target audience , the group of consumers most likely to become your customers is a vital part of a digital marketing strategy.

Display Ads 52

Display Ads Consumer Digital Marketing Hotels 52

TravelNet

AUGUST 28, 2023

In fact, simplifying your tech stack might be the best way to maximize ROI from your technology investments. But ROI aside, there’s a practical reason to consolidate that you probably never considered: less switching between apps and windows. Consolidating technology is not the wave of the future—it’s already here.

Average Daily Rate 52

Average Daily Rate ROI OTA Revenue Management 52

eZee Absolute

SEPTEMBER 11, 2023

But to my surprise, Arjun said he was living his dream as his hotel’s ROI is always high! In this blog, I will discuss everything Arjun told me (and what I know now) about dynamic pricing for hotels and how you can make the most out of it to mint revenue for your business. I thought he was joking at first but then he spilled the beans.

Revenue 59

Revenue Hotels Revenue Management Marketing 59

eZee Absolute

NOVEMBER 19, 2023

Rising cost of daily consumables Challenge Price inflation of daily use products, eatables, and other supplies has risen steeply in the last few years. On top of that, you can launch an online marketing campaign to attract bookings, since these strategies provide a quick ROI. This further increases hotel bookings, and revenue.

Hotels 98

Hotels Hiring Services Business 98

Cloudbeds

JUNE 8, 2023

This year, more properties will invest in technology to help create new revenue opportunities, build better websites , manage marketing campaigns, automate services, and improve the guest experience. To keep it simple, we’ll only consider room revenue. At full occupancy , that’s $6,375 in potential revenue each day. in revenue.

Management 98

Management Hotels Revenue Digital Marketing 98

Hotel Business

NOVEMBER 27, 2023

But many still question the ROI of deploying voice technology, when in fact, voice-enabled devices provide measurable business value to the hotel operator, as well as enhance the guest experience. New revenue opportunities Delivering value is paramount as travelers demand more for their money, especially in a tight economy.

Business 64

Business Services Operations ROI 64

SiteMinder

MARCH 13, 2025

A feasibility study looks at factors such as the market, location, cost, and potential revenue of the proposed hotel and is typically undertaken by a third-party company or consultant. It will give you key details such as risks, development costs, potential revenue, preferred target markets, competitor analysis and more.

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