SiteMinder

MAY 21, 2023

Although the target market has since changed, what remains constant is the hotel’s standards and work ethic. This has minimised revenue loss from vacant rooms while maximising our occupancy rates.” Previously, the resort handled all tasks manually, which was time-consuming.

Resorts 98

Resorts Overbooking Yield Management OTA 98

SiteMinder

JUNE 12, 2024

Yield management is a pricing and revenue management strategy that is used to maximise business performance. It involves adjusting prices based on predicted demand and other external factors to maximise revenue or yield. Over time, these roles matured and transformed, giving birth to the modern-day revenue or reservations managers.

Yield Management 98

Yield Management Management Revenue Management Revenue 98

SiteMinder

AUGUST 29, 2023

Understanding and controlling hotel operating costs While revenue generation often takes the spotlight, equally crucial is the understanding and control of hotel operating costs. Typical hotel operating expenses list Managing a hotel’s finances requires a keen understanding of both its revenue streams and its operating expenses.

Revenue 52

Revenue Hotels OTA Operations 52

MediaBoom

AUGUST 1, 2024

In 2024, this tech remains the marketing standard: Building a Strong Online Presence There’s a term for how much time we spend on the internet these days. Unsurprisingly, 97 percent of today’s consumers report learning about local businesses online. Email Marketing This year, global email marketing revenue will hit $12.33

Tourism 94

Tourism Market Marketing Hospitality 94

Xotels

APRIL 3, 2024

We have written extensively about hotel revenue management strategies and tactics here throughout the years. As strategy is one of the most essential parts of revenue management, we have made a summary of all the top advice from our perspective as a hotel revenue management consulting company.

Revenue Management 40

Revenue Management Revenue Management Ancillary Revenue 40

Cloudbeds

APRIL 15, 2024

The hospitality industry is notorious for the number of time-consuming and tedious tasks that must be completed every single day. Oftentimes, these tasks overpower hotels’ ability to invest in proper guest communication, marketing activities, and revenue management , which significantly impacts performance and profitability.

Revenue Management 98

Revenue Management Hotels Operations Revenue 98

Hotelier Magazine

FEBRUARY 11, 2025

market accounting for 22 per cent of tourism spending in the province, cross-border travel and trade remain essential to the industrys health. Shifts in immigration policies, tariffs and trade agreements will significantly impact travel patterns, consumer behaviour and operator costs. Lack of targeted marketing in key U.S.

Market 69

Market Marketing Tourism Business 69

Cloudbeds

MARCH 15, 2023

Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions. Different types of bookings will bring you varying amounts of revenue and profit. Mobile usability will maintain the competitiveness of your channel.

OTA 98

OTA Revenue Sales Hotels 98

Lure Agency

NOVEMBER 16, 2022

When it comes to understanding your customers, market research is essential to the success of any business, no matter if it’s market research for B2B or B2C. ” To understand your target customer, you must understand market and customer research. Identify your target market.

Market Research 52

Market Research B2B Target Marketing Marketing Strategy 52

Cloudbeds

MARCH 23, 2023

These days, more consumers are going online to make purchases, and travel is no exception. Popular eCommerce platforms like Amazon and Uber have raised the bar, conditioning consumers to expect shopping online to be simple, fast, and secure. Choose the platforms that best meet your marketing objectives and budget.

OTA 98

OTA Digital Marketing Marketing Market 98

MediaBoom

AUGUST 6, 2024

In fact, a strong brand can increase revenue by up to 23%. A well-defined hotel brand is more than a mere logo or slogan; it’s a carefully constructed identity that encapsulates the hotel’s values, personality, and aspirations that differentiates it from competitors and resonates with its target audience. Let Mediaboom guide you.

Branding 92

Branding Hotels Services Marketing 92

Xotels

JUNE 2, 2023

While the ideal scenario is to handle everything independently, relying solely on your own revenue management and hotel marketing strategy may not be sufficient. Unfortunately over the last years, consumers have developed a behavior they don’t even consider booking on a hotel’s website.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

SiteMinder

OCTOBER 10, 2023

Master cost-based pricing and boost revenue Take the guesswork out of pricing. SiteMinder's tools are designed to provide a clear path to optimal pricing strategies that cover costs and maximise revenue. Adjusting prices accordingly can ensure maximised revenue during high-demand periods while maintaining occupancy during slower times.

Target Marketing 59

Target Marketing Revenue Yield Management Marketing 59

STAAH

OCTOBER 22, 2024

Hotel gift vouchers can be a great tool for driving consistent revenue, no matter the season. Whether through corporate gifting, special packages, or targeted marketing, there are numerous ways to keep voucher sales flowing throughout the year. 5 Powerful Tactics to Boost Hotel Gift Vouchers Sales Throughout the Year 1.

Sales 52

Sales Hotels Consumer Target Marketing 52

Hotelier Magazine

MAY 4, 2023

Consumers are becoming increasingly reliant on their mobile devices and have come to expect frictionless payment experiences woven into their stay. Data remains a top priority as hotels leverage it to optimize targeted marketing, personalization, and revenue management.

Operations 105

Operations Hotels Services ROI 105

Xotels

AUGUST 15, 2022

Get a clear overview of what drove revenues each day. Perform displacement calculations on all segments, channels, and accounts to uncover hidden revenue potential. Hotels in vacation markets for many have been influenced (indoctrinated) by tour operators on how to manage their property. Hold on, it gets even funnier.

Marketing 59

Marketing Market Hotels ROI 59

Catala Consulting

JANUARY 9, 2024

Although simple, this formula is incredibly insightful, offering a transparent view of the efficacy of marketing endeavours. Effective Strategies for CAC Optimization Targeted Marketing Approaches Customizing marketing initiatives for specific customer segments can notably reduce CAC.

Hotel Marketing 52

Hotel Marketing Marketing Market Real Estate 52

MediaBoom

MARCH 29, 2024

With the global luxury travel market poised to rake in $1.48 After all, effective advertising in the luxury travel market is critical in differentiating yourself and driving more leads (and thus customers and revenue). However, before your campaign can get underway, you have to get to know your target market.

Travel 94

Travel Target Marketing Digital Marketing Marketing 94

SiteMinder

MARCH 13, 2025

A feasibility study looks at factors such as the market, location, cost, and potential revenue of the proposed hotel and is typically undertaken by a third-party company or consultant. It will give you key details such as risks, development costs, potential revenue, preferred target markets, competitor analysis and more.

52

52

MediaBoom

APRIL 3, 2023

The luxury watch market is taking the world by storm. Understanding the luxury watch market will help you increase sales and know your target market and what appeals to them. Each carefully-designed watch’s style, characteristic, design, and brand defines the luxury watch market. It could reach about $31.50

Marketing 52

Marketing Market Digital Marketing Sales 52

Catala Consulting

DECEMBER 28, 2023

In the hospitality industry, hoteliers are constantly seeking innovative strategies to enhance guest satisfaction, optimize operations, and boost revenue. In recent years, the hospitality industry has seen rapid changes in guest expectations, largely driven by technological advancements and changing consumer values.

Management 52

Management Revenue Management Revenue Hotels 52

Boutique Hotel News

NOVEMBER 15, 2022

Remaining relevant to guests is key, and those that don’t are at risk of losing market share. As Dimitris Manikis, president and managing director EMEA of Wyndham Hotels and Resorts, said recently : “ You have to evolve with a business… consumers two-and-a-half years ago are different from today.”

Market Share 52

Market Share Market Marketing Consumer 52

MediaBoom

MARCH 15, 2024

National Keywords: Understand the distinction between local and national keywords, targeting broader audiences across the country or internationally. Brainstorm relevant terms related to the hotel’s broader offerings, services, and target market. Adapt SEO strategy to capture national search traffic effectively.

Hotels 92

Hotels Accommodation Business Target Marketing 92

Little Hotelier

JUNE 26, 2023

It will also discuss factors like budget , target markets, and brand vision. What types of guests do you want to target and hope to win bookings from? ongoing costs may include consumables that guests use such as toiletries. Discuss your marketing plan Your budget may play into this.

Business 52

Business Target Marketing Consumer Accommodation 52

SiteMinder

JANUARY 8, 2024

Hotel management made easy Streamline hotel management, boost revenue, and enhance guest experience with SiteMinder's smart platform. This industry heavily relies on consumers having disposable income. Here are some areas to look at to aid your hotel management strategy for inventory and revenue: 1.

Operations 59

Operations Management OTA Hotels 59

MediaBoom

APRIL 5, 2024

It’s essential for influencing the vast majority of consumers who begin their travel planning online. Why It Matters Statistics reveal that a staggering 88% of online consumers are less likely to return to a site after a bad experience. Are you aiming to engage those ready to discover new destinations?

Marketing Strategy 88

Marketing Strategy Market Marketing Travel 88

eZee Absolute

JULY 3, 2024

But what if there was a new way to connect with guests, build loyalty, and even create new revenue streams? Enter Web3 marketing – an exciting approach for hotels. So, what is Web3 marketing for hotels? New Revenue Streams Web3 opens up new revenue opportunities for hotels.

Marketing 52

Marketing Market Hotels Marketing Strategy 52

Little Hotelier

OCTOBER 23, 2023

Capture direct bookings via social media and help your business thrive Use Little Hotelier’s direct booking feature to do all the heavy lifting and boost your direct bookings and revenue. Learn more Why is social media marketing in the hotel industry important?

Market 105

Market Marketing Hotels Travel 105

MediaBoom

JULY 5, 2023

A hotel marketing strategy outlines a path to enhance the brand, charm guests, and boost bookings. Customized to the hotel’s target audience, location, and services, the plan contains key elements such as identifying the target market, brand positioning, and creating an online presence.

Hotel Marketing 82

Hotel Marketing Marketing Market Marketing Strategy 82

SiteMinder

OCTOBER 11, 2022

Cloud-based technology can handle all these tasks with ease because of its ability to deeply integrate with channel managers, booking engines, and revenue management systems. From collating data in one place to automation processes – these are key to ensuring time-consuming activities are completed quickly, boosting overall efficiency.

Hotels 52

Hotels Management Revenue Management Revenue 52

SiteMinder

SEPTEMBER 14, 2022

Email is also a great way to drive direct bookings and earn extra revenue. Such is the power of social media platforms like Instagram and TikTok, audiences are very attuned to consuming content filmed on smartphones. Since you only have to listen, people can consume podcasts while working, commuting, exercising, or doing chores.

Market 59

Market Marketing Hotels Travel 59

SiteMinder

JANUARY 8, 2024

Hotel management made easy Streamline hotel management, boost revenue, and enhance guest experience with SiteMinder's smart platform. This industry heavily relies on consumers having disposable income. Here are some areas to look at to aid your hotel management strategy for inventory and revenue: 1.

Operations 52

Operations Management OTA Hotels 52

MediaBoom

AUGUST 23, 2024

Consumers look at these search engines to make more informed decisions, which is why it is important for you to consider advertising on them. By nurturing relationships through personalized and timely email communications, you can increase guest loyalty, drive repeat bookings, and maximize your resort’s revenue.

Resorts 86

Resorts Market Marketing Marketing Strategy 86

MediaBoom

OCTOBER 27, 2023

The advantage of running a corporate blog is keeping all posts and comments easy to follow, allowing you to stay engaged with your target audience. Research your target market. Develop a list of topic ideas and keywords you want to target. Create a calendar to schedule your content releases.

Digital Marketing 85

Digital Marketing Hiring Business Marketing 85

Inn Quest

AUGUST 15, 2023

These software are a valuable ally to hoteliers, helping streamline the distribution process and maximize revenue potential. They can seamlessly increase revenue and effectively respond to market conditions, thanks to their ability to manage rates. To learn about hotel pricing strategies to boost revenue in 2023, read this.

Management 52

Management Global Distribution System Overbooking OTA 52

MediaBoom

SEPTEMBER 21, 2023

Brand recognition is consumers’ ability to identify your brand by the colors of its logo, which is the voice of the company. Targeted acquisition refers to dividing your target audience based on different metrics. This allows you to create a targeted marketing strategy for each group.

Market 76

Market Marketing Marketing Strategy Business 76

MediaBoom

MARCH 14, 2024

Explore how these 15 services can elevate your property’s online presence, drawing in more visitors and boosting revenue: 1. A staggering 75% of consumers admit to judging a business’s credibility based on its website design.

Digital Marketing 68

Digital Marketing Services Market Marketing 68