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How to Use Your Consumers as Your Best Marketing Channel

Lure Agency

“If you’re not engaging your consumer to get them to speak about what made them choose your hotel, your product will not be right.” ” Ed says, “If you don’t understand what your consumer wants. You’re not correctly putting out the story to attract other consumers.”

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It’s ‘no dough’ for third-party cookies, according to latest Google announcement

Hotel Speak

Instead they’ve chosen a softer option by putting the onus on the consumer to opt-out. Following in the footsteps of Apple’s AppTrackingTransparency (ATT) on its Safari browser, Chrome now lets consumers choose if they wish to allow third-party cookies to track them. What’s the change? What is the future?

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Hotels Need to Focus on Talent and Tech in 2024

Hotel Speak

It is vital for technology partners to sit in the consumer lens to assess that the problem is sizable enough for the leadership to act on it,” she says. More ROI (benefit vs cost) analysis pre- and post-implementation, and use cases for leadership buy-in are also important,” she adds.

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AI and Advertising – 13 Ways AI Can Transform Your Ads Strategy

MediaBoom

In today’s world, artificial intelligence (AI) is revolutionizing the way we advertise to consumers. In advertising, Artificial Intelligence (AI) is used to analyze data and make predictions about consumer behavior, optimize ad targeting and delivery, and personalize ad content for individual users.

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19 Event Trends That Will Shake Up Meetings & Group Business in 2019

Social Tables

Essentially, the line between consumer festivals and corporate events will continue to blur, as elements of the former become a means of engagement for the latter. consumers under 49 who consider themselves vegans or vegetarians is more than double that of consumers over 50. Source: IACC 2018 Meeting Room of the Future Report.

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Metasearch: An Original Internet Paid Media Tactic That’s Here to Stay

BCV

I’m confident in stating that most travel consumers will not know what metasearch is. Big brands and OTA’s with large-scale budgets try to dominate search. They should also have a KPI-based approach to metasearch and SEM that aligns with the property’s ROI targets for these channels. But hotels definitely care.

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22 Tailored Digital Marketing Strategies for Luxury Brands

MediaBoom

Digital marketing for luxury brands encompasses a tailored set of strategic initiatives aimed at elevating the brand’s online presence and captivating discerning consumers. From immersive storytelling to exclusive online experiences, discover how your luxury brand can captivate and charm the modern consumer.