MediaBoom

APRIL 5, 2024

Did you know that nearly 70% of travelers turn to search engines when planning their trips. With this in mind, understanding the full impact of travel marketing has never been more essential. Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels.

Marketing Strategy 88

Marketing Strategy Market Marketing Travel 88

MediaBoom

MARCH 29, 2024

With the global luxury travel market poised to rake in $1.48 trillion by 2024 , the need for luxury travel experiences hasn’t slowed one iota, necessitating luxury travel ads. What makes a travel ad “luxury? What makes a travel ad “luxury?” Here is a list of 40 luxury travel website examples.

Travel 94

Travel Target Marketing Digital Marketing Marketing 94

Lure Agency

OCTOBER 5, 2022

Get to know what sort of traveler they are. Are they family-oriented, or do they prefer to travel solo? “If you’re not engaging your consumer to get them to speak about what made them choose your hotel, your product will not be right.” You’re not correctly putting out the story to attract other consumers.”

Consumer 52

Consumer Market Marketing Digital Marketing 52

Hotel Speak

MAY 30, 2024

Consumer behaviour and attitudes to F&B have shifted since the pandemic, with some outlets struggling to keep pace. But consumer behaviour constantly changes so predictability is trickier than ever. Localised menus, authentic speciality dishes, and choice – all are important to today’s consumers.

Consumer 105

Consumer Forecasting Revenue ROI 105

gcommerce

MAY 28, 2024

And because travel-based content already has a strong presence on Shorts, skipping these assets as a hotel may leave valuable customer interactions on the table. When will Power Pair take advantage of travel? Google is implementing more ways to implement shopping and metasearch-type ads that will be more relevant to our consumers.

Market 104

Market Marketing Consumer Intent 104

BCV

FEBRUARY 23, 2022

Let the Journey Begin On the road to hotel social media ROI, there are many stops along the way. Here are the points to consider in reaching travelers in the Dreaming Stage: Inspire with high-quality content–think like an influencer. Lean in on new consumer behaviors–understand what’s driving interest and use it.

Consumer 52

Consumer Hospitality ROI Intent 52

Hotel Business

APRIL 1, 2024

As drivers look for solutions to their charging challenges that will improve their overall travel experience, next-generation EV chargers allow hoteliers to meet those needs while generating new revenue opportunities for their location. This creates a frictionless, end-to-end charging experience through a pay-as-you-go charging model.

ROI 75

ROI Revenue Consumer Operations 75

MediaBoom

AUGUST 1, 2024

McKinsey & Company estimates that domestic travel will experience a three-percent rate of growth per year. Hospitality and tourism marketing is the strategic process of creating demand and building a strong brand for products and services within the travel industry. Get on local travel directories.

Tourism 94

Tourism Market Marketing Hospitality 94

MediaBoom

FEBRUARY 22, 2024

At its core, luxury marketing is a specialized target approach for high-end goods and services aimed at affluent consumers seeking a sense of exclusivity. The question is, who are the consumers purchasing these goods and services, and how can we tap into their preferences and desires? Well, not exactly.

Branding 88

Branding Marketing Market Digital Marketing 88

Hotel Management

FEBRUARY 13, 2024

No sustainable investment is made without an ROI attached to it. Hospitality is a huge resource consumer, and typically tourist resorts are located in developing country destinations far from source markets. Let’s talk about sustainability and the importance of this in sensitive locations like you have. Indeed, quite the opposite.

Resorts 147

Resorts Branding Operations Business 147

Hotel Speak

MARCH 8, 2024

It is vital for technology partners to sit in the consumer lens to assess that the problem is sizable enough for the leadership to act on it,” she says. More ROI (benefit vs cost) analysis pre- and post-implementation, and use cases for leadership buy-in are also important,” she adds.

Revenue Management 105

Revenue Management Revenue Digital Marketing Business 105

eZee Absolute

JANUARY 3, 2025

As we march into 2025, you as a hotelier and accommodation owner have a unique opportunity to refresh your marketing strategies and win over a new generation of travelers. Here’s the thingtodays travelers are more tech-savvy, more eco-conscious, and more demanding than ever before. Leverage it!

Marketing 52

Marketing Market Marketing Strategy Email Marketing 52

MediaBoom

MARCH 9, 2023

There is a clear and voracious appetite among the global population to travel. While the tourism umbrella encompasses a wide range of consumers, there exists at the top a robust luxury travel demographic. Luxury travel is a thriving industry. And, finally, it has to properly target a specific audience: luxury travelers.

Marketing 52

Marketing Market Travel Marketing Strategy 52

Little Hotelier

MAY 31, 2023

Go back a decade or two, and it might have been at the offices of your local travel agent. Guests of all generations have become used to reserving rooms online, with half of travellers doing so from a mobile device. If you lack a digital presence, travellers will discount your B&B in favour of competitors that are active online.

Digital Marketing 98

Digital Marketing Market Marketing Marketing Strategy 98

MediaBoom

MARCH 29, 2023

As both traveler behavior and technology advance, airlines must stay on top of changes to maintain successful marketing campaigns. To remain competitive, airlines must stay informed and proactive about the latest trends in technology and consumer choices. Major Airlines A major airline should target business and leisure travelers.

Market 85

Market Marketing Digital Marketing ROI 85

MediaBoom

AUGUST 23, 2024

With countless options at their fingertips, discerning travelers expect nothing short of exceptional experiences. To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies. Remember, PPC is an ongoing process.

Resorts 86

Resorts Market Marketing Marketing Strategy 86

BCV

JUNE 14, 2022

I’m confident in stating that most travel consumers will not know what metasearch is. They should also have a KPI-based approach to metasearch and SEM that aligns with the property’s ROI targets for these channels. How is Metasearch Different Than Online Travel Agencies (OTAs)? But hotels definitely care.

Consumer 52

Consumer ROI KPI OTA 52

Intelity

FEBRUARY 2, 2023

Hotels that adapt their guest experience to technology the fastest will be better positioned to reap the benefits and see serious ROI in the process. As consumers become more accustomed to technology integrating into their everyday lives, they expect hotel room tech to be at the same level. And in positive guest satisfaction.

ROI 52

ROI Consumer Dining Hotels 52

Social Tables

APRIL 16, 2019

“Bleisure” will be bigger than ever – Citing statistics from Destination International, Berger reports that more and more attendees are looking at conferences and tradeshows as an excuse for leisure travel. Leverage your brand personality!)

Events 120

Events Market Marketing Management 120

BCV

JULY 13, 2021

Evolving consumer behaviors are showcasing a rise in social usage, including the evolution of ecommerce; social shopping has become prominent, and platforms have become the new go-to marketplace. This takes a bit of planning, followed by strong execution. Here’s how to get started. Where are target audiences spending their time online?

Consumer 52

Consumer Branding Travel Marketing 52

MediaBoom

AUGUST 5, 2024

The world has declared itself ready to travel as pandemic restrictions lift, but the way people travel has changed. Identify the Ideal Target Audience Identifying your target audience , the group of consumers most likely to become your customers is a vital part of a digital marketing strategy.

Display Ads 52

Display Ads Consumer Digital Marketing Hotels 52

MediaBoom

MARCH 15, 2024

Digital marketing for luxury brands encompasses a tailored set of strategic initiatives aimed at elevating the brand’s online presence and captivating discerning consumers. From immersive storytelling to exclusive online experiences, discover how your luxury brand can captivate and charm the modern consumer.

Digital Marketing 94

Digital Marketing Marketing Strategy Branding Market 94

Hotel Business

OCTOBER 16, 2023

Elegant identified a gap in the luxury market and is designed to reflect a renewed perspective on high-end travel. The group will operate on a pay-on-performance model biased toward results-based pricing rather than prohibitive fixed costs, delivering measurable ROI. “We

Hotels 59

Hotels Branding Consumer ROI 59

Hotel Business

SEPTEMBER 17, 2024

Stay ahead of trends As Millennial and Gen Z travelers represent an increasing share of bookings, they’re bringing their technology expectations with them. Travelers worldwide say on-demand, in-room entertainment access is the No. 1 “must-have” to create an amazing hotel stay.

Hospitality 59

Hospitality Revenue Motels ROI 59

Hotel Operations

JUNE 9, 2023

A changed consumer Keith Barr, IHG / Credit: Josiah Mackenzie “Travel is one of the last things people will stop spending on,” IHG CEO Keith Barr said. Sloan Dean, CEO of Remington Hospitality, made the case for the change in consumer spending patterns being permanent. Know me as a traveler!”

Operations 59

Operations Consumer Hotels Travel 59

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. These consumers are seeking exceptional and unique experiences, spacious and well-appointed accommodations, outstanding customer service and the highest quality of everything from food to furnishings.

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

MediaBoom

AUGUST 6, 2024

It involves pinpointing the specific type of traveler your hotel aims to attract. This could be a business traveler, a leisure tourist, a family, or a specific demographic like millennials or luxury seekers. What are their pain points when traveling? What amenities are they looking for? Each of these transmits a signal.

Branding 92

Branding Hotels Services Marketing 92

MediaBoom

DECEMBER 12, 2023

Your target audience contains consumers who may most benefit from your product or service. In the case of hotel website development, these are consumers who are avid travelers likely to travel to your destination. In fact, over 45% of consumers believe business reviews are as trustworthy as personal recommendations.

Digital Marketing 77

Digital Marketing Hotels Consumer Business 77

Social Tables

DECEMBER 27, 2018

The unprecedented rise in demand for meetings and events will continue this year, with CWT Meetings & Travel predicting a robust 5-10% growth in demand. Bleisure” travel isn’t going anywhere. In other words, planners are not just meeting coordinators, they are now ad-hoc travel agents. Industry Performance Trends.

Events 167

Events Business Scale Consumer 167

Hotelier Magazine

OCTOBER 10, 2023

Secondly, we need to be working smarter, more strategically, really understanding your marketplace and understanding your consumer in detail. We’re still waiting for that corporate traveller to come back. It’s coming — a return to more normal travel patterns from customers — just slower than we had hoped,” she explained. “So,

Hospitality 59

Hospitality Consumer Motels Revenue 59

Xotels

AUGUST 15, 2022

Incorporate channel distribution costs like travel agent commission, agency fees and marketing investments, payroll for sales, marketing, and reservation, to determine the true net value of each segment. How will we measure the effect and ROI of all our marketing actions? Links from local and travel directories.

Marketing 59

Marketing Market Hotels ROI 59

BCV

SEPTEMBER 14, 2021

With travelers seeking local experiences first and foremost, this type of content is essential — and an easy conduit to inspiring followers within your social media feeds. Travelers aren’t only looking for unique experiences to make up for lost time. Focus on wellness. Shift USPs as needed. Segmentation is key here.

Consumer 52

Consumer Business Marketing Market 52

Social Hospitality

JULY 5, 2022

Your ads could play when the majority of people were either at home watching TV, or traveling to work and listening to the radio. Your reach may also be limited since today’s consumers prefer online versions of their favorite newspapers and magazines. Measurement and ROI. The same applies to the time of the day.

Market 189

Market Marketing Branding Services 189

MediaBoom

OCTOBER 4, 2023

Read on to discover several amazing examples of marketing content to consumers. Without it, even the best businesses could find themselves out of touch with the desires of the consumer , which can cause sales to decline. A measurable impact can be a positive ROI, an increase in sales, or even an increase in interest in your business.

Marketing 92

Marketing Market Marketing Strategy Email Marketing 92

MediaBoom

MAY 27, 2024

With an average ROI of 4,200% , email marketing is still one of the most effective tools for any business to have in its arsenal. When a consumer receives an email from you, it should feel personal and relevant. Personalized Emails Simply addressing your recipient by name in your email campaign won’t do the trick.

Email Marketing 52

Email Marketing Market Marketing Digital Marketing 52

BCV

OCTOBER 12, 2021

Yet, the opportunity to integrate supplemental platforms such as Pinterest, YouTube, and LinkedIn is often overlooked by travel marketers. As a topline visual guide to our strategic approach, BCV has created a Social Landscape Infographic designed specifically for travel marketers.

Branding 52

Branding Consumer Marketing Market 52

eZee Absolute

NOVEMBER 19, 2023

Travel and hospitality is a lucrative industry. Rising cost of daily consumables Challenge Price inflation of daily use products, eatables, and other supplies has risen steeply in the last few years. In fact, you’d also ask for a clean and tidy hotel room when you are traveling.

Hotels 98

Hotels Hiring Services Business 98