BCV

FEBRUARY 23, 2022

Let the Journey Begin On the road to hotel social media ROI, there are many stops along the way. Here are the points to consider in reaching travelers in the Dreaming Stage: Inspire with high-quality content–think like an influencer. Lean in on new consumer behaviors–understand what’s driving interest and use it.

Consumer 52

Consumer Hospitality ROI Intent 52

MediaBoom

APRIL 5, 2024

Did you know that nearly 70% of travelers turn to search engines when planning their trips. With this in mind, understanding the full impact of travel marketing has never been more essential. Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels.

Marketing Strategy 86

Marketing Strategy Marketing Market Travel 86

MediaBoom

MARCH 29, 2024

With the global luxury travel market poised to rake in $1.48 trillion by 2024 , the need for luxury travel experiences hasn’t slowed one iota, necessitating luxury travel ads. What makes a travel ad “luxury? What makes a travel ad “luxury?” Here is a list of 40 luxury travel website examples.

Travel 93

Travel Target Marketing Digital Marketing Market 93

MediaBoom

MARCH 9, 2023

There is a clear and voracious appetite among the global population to travel. While the tourism umbrella encompasses a wide range of consumers, there exists at the top a robust luxury travel demographic. Luxury travel is a thriving industry. And, finally, it has to properly target a specific audience: luxury travelers.

Marketing 52

Marketing Market Travel Marketing Strategy 52

Hotel Business

APRIL 1, 2024

As drivers look for solutions to their charging challenges that will improve their overall travel experience, next-generation EV chargers allow hoteliers to meet those needs while generating new revenue opportunities for their location. This creates a frictionless, end-to-end charging experience through a pay-as-you-go charging model.

ROI 75

ROI Revenue Consumer Operations 75

Hotel Speak

MAY 30, 2024

Consumer behaviour and attitudes to F&B have shifted since the pandemic, with some outlets struggling to keep pace. But consumer behaviour constantly changes so predictability is trickier than ever. Localised menus, authentic speciality dishes, and choice – all are important to today’s consumers.

Consumer 90

Consumer Forecasting Revenue ROI 90

MediaBoom

AUGUST 5, 2024

The world has declared itself ready to travel as pandemic restrictions lift, but the way people travel has changed. Identify the Ideal Target Audience Identifying your target audience , the group of consumers most likely to become your customers is a vital part of a digital marketing strategy.

Display Ads 52

Display Ads Consumer Digital Marketing Hotels 52

gcommerce

MAY 28, 2024

And because travel-based content already has a strong presence on Shorts, skipping these assets as a hotel may leave valuable customer interactions on the table. When will Power Pair take advantage of travel? Google is implementing more ways to implement shopping and metasearch-type ads that will be more relevant to our consumers.

Marketing 82

Marketing Market Consumer Intent 82

Intelity

FEBRUARY 2, 2023

Hotels that adapt their guest experience to technology the fastest will be better positioned to reap the benefits and see serious ROI in the process. As consumers become more accustomed to technology integrating into their everyday lives, they expect hotel room tech to be at the same level. And in positive guest satisfaction.

ROI 52

ROI Dining Consumer Hotels 52

MediaBoom

AUGUST 1, 2024

McKinsey & Company estimates that domestic travel will experience a three-percent rate of growth per year. Hospitality and tourism marketing is the strategic process of creating demand and building a strong brand for products and services within the travel industry. Get on local travel directories.

Tourism 92

Tourism Marketing Market Hospitality 92

Hotel Business

SEPTEMBER 17, 2024

Stay ahead of trends As Millennial and Gen Z travelers represent an increasing share of bookings, they’re bringing their technology expectations with them. Travelers worldwide say on-demand, in-room entertainment access is the No. 1 “must-have” to create an amazing hotel stay.

Hospitality 59

Hospitality Motels Revenue ROI 59

BCV

JUNE 14, 2022

I’m confident in stating that most travel consumers will not know what metasearch is. They should also have a KPI-based approach to metasearch and SEM that aligns with the property’s ROI targets for these channels. How is Metasearch Different Than Online Travel Agencies (OTAs)? But hotels definitely care.

Consumer 52

Consumer ROI KPI OTA 52

MediaBoom

AUGUST 23, 2024

With countless options at their fingertips, discerning travelers expect nothing short of exceptional experiences. To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies. Remember, PPC is an ongoing process.

Resorts 84

Resorts Marketing Market Marketing Strategy 84

Hotel Business

OCTOBER 16, 2023

Elegant identified a gap in the luxury market and is designed to reflect a renewed perspective on high-end travel. The group will operate on a pay-on-performance model biased toward results-based pricing rather than prohibitive fixed costs, delivering measurable ROI. “We

Hotels 59

Hotels Branding Consumer ROI 59

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. These consumers are seeking exceptional and unique experiences, spacious and well-appointed accommodations, outstanding customer service and the highest quality of everything from food to furnishings.

Hotel Marketing 52

Hotel Marketing Marketing Market Consumer 52

Hotel Speak

MARCH 8, 2024

It is vital for technology partners to sit in the consumer lens to assess that the problem is sizable enough for the leadership to act on it,” she says. More ROI (benefit vs cost) analysis pre- and post-implementation, and use cases for leadership buy-in are also important,” she adds.

Revenue Management 93

Revenue Management Revenue Digital Marketing Hotels 93

BCV

JULY 13, 2021

Evolving consumer behaviors are showcasing a rise in social usage, including the evolution of ecommerce; social shopping has become prominent, and platforms have become the new go-to marketplace. This takes a bit of planning, followed by strong execution. Here’s how to get started. Where are target audiences spending their time online?

Consumer 52

Consumer Branding Travel Market 52

MediaBoom

MARCH 29, 2023

As both traveler behavior and technology advance, airlines must stay on top of changes to maintain successful marketing campaigns. To remain competitive, airlines must stay informed and proactive about the latest trends in technology and consumer choices. Major Airlines A major airline should target business and leisure travelers.

Marketing 82

Marketing Market Digital Marketing ROI 82

Hotel Operations

JUNE 9, 2023

A changed consumer Keith Barr, IHG / Credit: Josiah Mackenzie “Travel is one of the last things people will stop spending on,” IHG CEO Keith Barr said. Sloan Dean, CEO of Remington Hospitality, made the case for the change in consumer spending patterns being permanent. Know me as a traveler!”

Operations 59

Operations Consumer Hotels Travel 59

Hotel Management

FEBRUARY 13, 2024

No sustainable investment is made without an ROI attached to it. Hospitality is a huge resource consumer, and typically tourist resorts are located in developing country destinations far from source markets. Let’s talk about sustainability and the importance of this in sensitive locations like you have. Indeed, quite the opposite.

Resorts 147

Resorts Branding Operations Business 147

Little Hotelier

MAY 31, 2023

Go back a decade or two, and it might have been at the offices of your local travel agent. Guests of all generations have become used to reserving rooms online, with half of travellers doing so from a mobile device. If you lack a digital presence, travellers will discount your B&B in favour of competitors that are active online.

Digital Marketing 98

Digital Marketing Marketing Market Marketing Strategy 98

Amadeus Hospitality

APRIL 19, 2024

Today’s leaders know they must transform in order to keep up with the rapidly changing needs of today’s consumers, with the hospitality industry being no exception. It is essential to consider what matters most to today’s travelers. It is essential to consider what matters most to today’s travelers.

Hospitality 52

Hospitality ROI Business Travel 52

MediaBoom

DECEMBER 12, 2023

Your target audience contains consumers who may most benefit from your product or service. In the case of hotel website development, these are consumers who are avid travelers likely to travel to your destination. In fact, over 45% of consumers believe business reviews are as trustworthy as personal recommendations.

Digital Marketing 75

Digital Marketing Hotels Consumer Business 75

MediaBoom

JULY 16, 2024

Continuous optimization based on this analysis ensures each campaign is more targeted and effective, deepening engagement with luxury consumers over time. The Direct Marketing Association found that this method provides a 122% ROI, much higher than other methods (25% for paid search, 28% for social media).

Email Marketing 52

Email Marketing Branding Marketing Market 52

MediaBoom

MARCH 15, 2024

Digital marketing for luxury brands encompasses a tailored set of strategic initiatives aimed at elevating the brand’s online presence and captivating discerning consumers. From immersive storytelling to exclusive online experiences, discover how your luxury brand can captivate and charm the modern consumer.

Digital Marketing 92

Digital Marketing Marketing Strategy Branding Marketing 92

MediaBoom

AUGUST 6, 2024

It involves pinpointing the specific type of traveler your hotel aims to attract. This could be a business traveler, a leisure tourist, a family, or a specific demographic like millennials or luxury seekers. What are their pain points when traveling? What amenities are they looking for? Each of these transmits a signal.

Branding 90

Branding Hotels Services Market 90

Xotels

AUGUST 15, 2022

Incorporate channel distribution costs like travel agent commission, agency fees and marketing investments, payroll for sales, marketing, and reservation, to determine the true net value of each segment. How will we measure the effect and ROI of all our marketing actions? Links from local and travel directories.

Market 59

Market Marketing Hotels ROI 59

Hotel Business

NOVEMBER 27, 2023

But many still question the ROI of deploying voice technology, when in fact, voice-enabled devices provide measurable business value to the hotel operator, as well as enhance the guest experience. New revenue opportunities Delivering value is paramount as travelers demand more for their money, especially in a tight economy.

Business 64

Business Services Operations ROI 64

BCV

SEPTEMBER 14, 2021

With travelers seeking local experiences first and foremost, this type of content is essential — and an easy conduit to inspiring followers within your social media feeds. Travelers aren’t only looking for unique experiences to make up for lost time. Focus on wellness. Shift USPs as needed. Segmentation is key here.

Consumer 52

Consumer Business Market Marketing 52

MediaBoom

SEPTEMBER 5, 2023

Marketers who use a variety of audience lists through the Meta platform and first-party email lists find they get a better ROI on their retargeting efforts. Many consumers are concerned with their privacy on the web, so it is the advertiser’s job to ensure they are respecting that.

Cost Per Click 52

Cost Per Click ROI Display Ads KPI 52

Little Hotelier

OCTOBER 10, 2023

According to a Booking.com survey, 83% of travellers are planning to make sustainable travel a priority. Sourcing consumables ethically and locally. Hotel sustainability policy you need to know Developing a hotel sustainability policy needn’t be a complicated or time-consuming process for eco-friendly hotels.

Hotels 52

Hotels Consumer Travel Accommodation 52

BCV

OCTOBER 12, 2021

Yet, the opportunity to integrate supplemental platforms such as Pinterest, YouTube, and LinkedIn is often overlooked by travel marketers. As a topline visual guide to our strategic approach, BCV has created a Social Landscape Infographic designed specifically for travel marketers.

Branding 52

Branding Consumer Market Marketing 52

MediaBoom

NOVEMBER 28, 2024

In 2024, travel and tourism added $11.1 This milestone underscores the sector’s significance and the necessity of effective travel promotion strategies to stay competitive as we look ahead to 2025. So, what is travel advertising, and why is it essential for businesses? trillion to the global GDP , making up 10% of it.

Travel 82

Travel Tourism ROI Market 82

SiteMinder

JUNE 27, 2024

TripAdvisor advertising is simply the act of advertising on TripAdvisor, one of the world’s leading travel platforms. TripAdvisor isn’t one of the most well-known travel websites in the world for nothing. TripAdvisor isn’t one of the most well-known travel websites in the world for nothing.

Cost Per Click 52

Cost Per Click Hotels Business Market 52

Hotel Speak

APRIL 12, 2023

The team analyzes market trends and sub-market segmentation to understand the optimal room product, hotel positioning, and most efficient method to deliver maximum ROI. Hotels have always been slow to change, but today’s consumer is looking for unique and individual experiences.

Revenue Management 52

Revenue Management Revenue Real Estate Hotels 52

Xotels

JUNE 2, 2023

Balancing direct room sales with third-party websites and online travel agents (OTA’s) is one of the challenges the hotel industry faces in 2023 and beyond. Making reservations at hotels via online travel agencies has become insanely popular nowadays. SEM drives high ROI through Brand Protection 5.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Marketing Market 40

BCV

AUGUST 4, 2021

While eager leisure travelers begin to check-in once again, urban hotels are still missing two key cohort: corporate transient and corporate group. And that includes attracting business travelers and groups — read on for our tips on enticing the return of these important segments. From corporate transient to bleisure and leisure.

Marketing 52

Marketing Market Intent ROI 52