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AI has moved into utility mode for hotels

Hotelier Magazine

AI is being used to scale growth and outrank competitors faster and hotels are using AI to automate keyword research and provide analytics. High-quality content creation that ranks well takes time, but ChatGPT can create content at scale and hotels are using this to their advantage. Hospitality marketing is a resource-heavy task.

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5 Key Steps to Crafting Your Own Successful Luxury Brand

MediaBoom

It’s not just about entering a profitable segment; it’s about excelling in it by consistently providing exceptional value that aligns with the extravagant tastes and demands of luxury consumers. They often invest heavily in marketing, storytelling, and superior design to establish themselves as aspirational symbols.

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Building customer relevance to grow market share

Boutique Hotel News

Remaining relevant to guests is key, and those that don’t are at risk of losing market share. As Dimitris Manikis, president and managing director EMEA of Wyndham Hotels and Resorts, said recently : “ You have to evolve with a business… consumers two-and-a-half years ago are different from today.”

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13 ways to attract more direct bookings for your hotel

Cloudbeds

Hotels can bid on metasearch advertising placements and pay when consumers click on the ad. Ensure the booking process is limited to two or three steps and includes a rate checker so consumers can compare prices from your website to increase conversion rates. Mobile usability will maintain the competitiveness of your channel.

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Hotel Branding – 14 Strategies to Boost Your Brand Identity

MediaBoom

By developing detailed guest personas, you can better understand your target market and make informed decisions about your hotel’s branding and marketing strategies. The ability to specialize in one field can help you attract more consumers by meeting their unique demands.

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Embracing the Scientific Method: The Future of Hotel Management

Catala Consulting

In recent years, the hospitality industry has seen rapid changes in guest expectations, largely driven by technological advancements and changing consumer values. The ability to quickly adapt and respond to market changes can set a hotel apart in a competitive market.

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Luxury Car Marketing – 15 Tactics to Lure Luxury Car Customers

MediaBoom

The aim is to create an emotional connection with consumers that elevates the product beyond a mere mode of transportation, making it an aspirational symbol of status and success. So, excellent marketing strategies manage to not only reach their audience but also successfully find a way to emotionally appeal to them.

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