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But as hotel rates rise and economies get shakier, consumers may prefer to do more comparison shopping. Skift Take: Hotel companies want to reduce their dependence on online travel agencies, which charge high commissions. Sean O'Neill Read the Complete Story On Skift
Expedia Group has also launched Travel Shops, an e-commerce tool that enables influencers and travellers to share their favourite hotels or travel recommendations within the Expedia app; their followers, family or friends can then purchase their exact trip. “We
This approach, omnichannel retailing, ensures that a consumer’s shopping journey is smooth and uninterrupted regardless of the channel used. These platforms are integral in unifying multiple sales channels, thus ensuring a cohesive and consistent consumer experience.
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