Hotel Business

MARCH 14, 2024

How have these platforms changed guest expectations, and how they plan their travels? We know that guests turn to social media channels for research in the consideration stage of their travels. Valor has taken the time to understand the needs of the modern, savvy traveler and respond accordingly.

Hospitality 64

Hospitality Target Marketing Business Consumer 64

Boutique Hotel News

NOVEMBER 15, 2022

Together with the staffing crisis that the industry is grappling with, one theme has dominated discussions over the last few months – what are hotels doing to service the post-Covid traveller? Remaining relevant to guests is key, and those that don’t are at risk of losing market share. Who is your customer? .

Market Share 52

Market Share Marketing Market Consumer 52

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. These consumers are seeking exceptional and unique experiences, spacious and well-appointed accommodations, outstanding customer service and the highest quality of everything from food to furnishings.

Hotel Marketing 52

Hotel Marketing Marketing Market Consumer 52

SiteMinder

MAY 21, 2023

The remarkable service and awe-inspiring ocean views leave a lasting impression on both local and global travellers, making it a coveted destination on their must-visit lists. Although the target market has since changed, what remains constant is the hotel’s standards and work ethic.

Resorts 98

Resorts Overbooking Yield Management OTA 98

MediaBoom

JUNE 10, 2024

Audience Segmentation Like with many other forms of marketing, a luxury content marketing campaign begins with audience segmentation. When introducing your luxury brand to consumers, you want to ensure you reach out to only those who are the most receptive. LV NOW Louis Vuitton is a fashion brand that needs no introduction.

Branding 85

Branding Marketing Market Marketing Strategy 85

Cloudbeds

MARCH 23, 2023

These days, more consumers are going online to make purchases, and travel is no exception. For travelers, there’s a lot riding on vacations, including money, well-being, and precious leisure time. To attract these travelers, properties need to be visible throughout the traveler journey , from inspiration to booking.

OTA 98

OTA Digital Marketing Market Marketing 98

MediaBoom

AUGUST 6, 2024

It involves pinpointing the specific type of traveler your hotel aims to attract. This could be a business traveler, a leisure tourist, a family, or a specific demographic like millennials or luxury seekers. What are their pain points when traveling? What amenities are they looking for? Each of these transmits a signal.

Branding 90

Branding Hotels Services Market 90

Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. Three of the largest booking sources for lodging businesses are online travel agencies, metasearch engines , and your direct website. What is a direct booking?

OTA 98

OTA Revenue Travel Sales 98

Catala Consulting

JANUARY 9, 2024

Although simple, this formula is incredibly insightful, offering a transparent view of the efficacy of marketing endeavours. Effective Strategies for CAC Optimization Targeted Marketing Approaches Customizing marketing initiatives for specific customer segments can notably reduce CAC.

Hotel Marketing 52

Hotel Marketing Marketing Market Real Estate 52

Hotelier Magazine

SEPTEMBER 12, 2023

The same applies to different forms of digital marketing and we are seeing how the travel industry is applying AI across many disciplines. SEO continues to be a key marketing tactic for travel businesses and comprehensive travel SEO touches on a wide range of different tactics and strategies.

Digital Marketing 52

Digital Marketing Scale Email Marketing Market 52

MediaBoom

AUGUST 23, 2024

With countless options at their fingertips, discerning travelers expect nothing short of exceptional experiences. To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies.

Resorts 84

Resorts Marketing Market Marketing Strategy 84

Xotels

AUGUST 15, 2022

Incorporate channel distribution costs like travel agent commission, agency fees and marketing investments, payroll for sales, marketing, and reservation, to determine the true net value of each segment. How will we attract our different client target markets and niche guest segments. Email marketing.

Market 59

Market Marketing Hotels ROI 59

SiteMinder

OCTOBER 10, 2023

Economic indicators – Stay abreast of economic conditions which might affect consumer spending and travel trends, adapting your pricing strategy to meet changing market dynamics. Customer perception – Gauge how price changes are perceived by your target market.

Target Marketing 59

Target Marketing Revenue Yield Management Market 59

SiteMinder

SEPTEMBER 14, 2022

Content marketing may seem like a buzzword, but in fact it should be a crucial part of every hotel’s marketing strategy. Content rules the internet and, nowadays, the majority of your guests are researching and booking their travel online. Why does content marketing matter? What are travellers to your area interested in?

Marketing 59

Marketing Market Hotels Travel 59

Little Hotelier

JUNE 26, 2023

It will also discuss factors like budget , target markets, and brand vision. How are travellers behaving ? What types of guests do you want to target and hope to win bookings from? ongoing costs may include consumables that guests use such as toiletries. Discuss your marketing plan Your budget may play into this.

Business 52

Business Target Marketing Consumer Accommodation 52

Catala Consulting

JANUARY 8, 2024

Introduction Revenue Management Systems (RMS) are the cornerstone of modern hospitality and travel industries. This was the birth of the first RMS, which focused primarily on understanding and predicting consumer behaviour to optimize seat inventory and pricing.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

SiteMinder

JULY 13, 2024

It involves the use of data and analytics to help you keep track of supply and demand so you can make predictions on consumer behaviour. Many businesses where consumers spend money have varying prices based on demand, supply and shifts in costs. Factors to consider may be: How are travellers behaving in the current landscape?

Revenue Management 98

Revenue Management Revenue Management OTA 98

Little Hotelier

OCTOBER 23, 2023

Hotel social media marketing is the use of social media platforms to advertise your hotel brand and engage with potential and current guests. It can be an effective and cheap way to reach a large audience of potential travellers. Learn more Why is social media marketing in the hotel industry important?

Marketing 105

Marketing Market Hotels Travel 105

SiteMinder

JANUARY 8, 2024

There are always new strategies, traveller preferences, or industry technologies emerging to keep track of. Through marketing strategies, you’re able to highlight how it benefits visiting guests and with innovative business strategies, you’re able to drive quality leads.

Operations 59

Operations Management OTA Hotels 59

SiteMinder

JUNE 12, 2024

Distribution Management : Overseeing the various channels through which rooms are sold, such as direct bookings, online travel agencies (OTAs), or traditional travel agents. Pricing sensitivity Business travellers tend to be less price-sensitive than leisure travellers. in one day, week, or month.

Yield Management 98

Yield Management Management Revenue Management Revenue 98

Xotels

JUNE 2, 2023

Balancing direct room sales with third-party websites and online travel agents (OTA’s) is one of the challenges the hotel industry faces in 2023 and beyond. While the ideal scenario is to handle everything independently, relying solely on your own revenue management and hotel marketing strategy may not be sufficient.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Marketing Market 40

MediaBoom

APRIL 24, 2023

The aim is to create an emotional connection with consumers that elevates the product beyond a mere mode of transportation, making it an aspirational symbol of status and success. So, excellent marketing strategies manage to not only reach their audience but also successfully find a way to emotionally appeal to them.

Marketing 52

Marketing Market Marketing Strategy Digital Marketing 52

MediaBoom

MARCH 28, 2024

Here is a collection of handpicked ads Mediaboom feels exemplifies the best in luxury travel. Refinery Hotel Image courtesy of Conversion Perk Google Hotel Ads continues to change the game by allowing travelers to compare prices and sniff out deals, even when seeking luxury experiences. Here are three excellent examples.

Hotels 52

Hotels Branding Market Marketing 52

MediaBoom

FEBRUARY 26, 2024

Key Takeaways: Explore how carefully selected words can evoke emotions, create desire, and shape perceptions of luxury products and experiences Discover the importance of crafting a brand narrative rooted in rarity, prestige, and status to entice discerning consumers. Use language that conveys the exceptional status of the travel experience.

Branding 85

Branding Market Marketing Digital Marketing 85

MediaBoom

FEBRUARY 26, 2024

It’s not just about entering a profitable segment; it’s about excelling in it by consistently providing exceptional value that aligns with the extravagant tastes and demands of luxury consumers. They often invest heavily in marketing, storytelling, and superior design to establish themselves as aspirational symbols.

Branding 98

Branding Digital Marketing Market Marketing 98

Inn Quest

AUGUST 15, 2023

Hotels face a daunting challenge as travelers seek convenience and competitive prices: how to efficiently manage their room inventory across multiple online distribution channels while maintaining real-time updates and avoiding overbooking. It enables targeted marketing initiatives and individualized visitor experiences.

Management 52

Management Global Distribution System Overbooking OTA 52

Xotels

APRIL 3, 2024

Guest & Market Segmentation Hotel market segmentation is an important component of effective revenue management, allowing hotels to target diverse consumer groups based on their behaviours and budget levels. Focus on what leisure travellers want to add value to their stay.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

SiteMinder

JANUARY 8, 2024

There are always new strategies, traveller preferences, or industry technologies emerging to keep track of. Through marketing strategies, you’re able to highlight how it benefits visiting guests and with innovative business strategies, you’re able to drive quality leads.

Operations 52

Operations Management OTA Hotels 52

Cloudbeds

APRIL 15, 2024

The hospitality industry is notorious for the number of time-consuming and tedious tasks that must be completed every single day. Oftentimes, these tasks overpower hotels’ ability to invest in proper guest communication, marketing activities, and revenue management , which significantly impacts performance and profitability.

Revenue Management 98

Revenue Management Hotels Operations Revenue 98

MediaBoom

JULY 5, 2023

Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers. A hotel marketing strategy outlines a path to enhance the brand, charm guests, and boost bookings. Normally this type of marketing is very specific.

Hotel Marketing 80

Hotel Marketing Marketing Market Marketing Strategy 80

StayNTouch

MAY 5, 2022

While targeted marketing and digital personalization are important components of a successful guest journey, they accomplish little if the guest has to wait in a long line for check-in, sleep in a hastily-cleaned room, or call multiple times to receive room service. .

Operations 52

Operations Hiring Hotels Services 52

MediaBoom

MARCH 15, 2024

Brainstorm relevant terms related to the hotel’s broader offerings, services, and target market. Incorporate keywords that appeal to travelers seeking accommodations nationwide or globally. One in three travelers will use a mobile device and hotel app to book their stay , necessitating a mobile-first design.

Hotels 90

Hotels Accommodation Target Marketing Business 90

SiteMinder

JULY 18, 2024

Watch demo How to provide the best hotel customer service Did you know that for 61% of travellers it takes just one bad experience to swear off a hotel brand and find an alternative? Comfort is essential for travellers who want to spend the majority of their time relaxing. Don’t overuse hashtags though.

Services 52

Services Hotels Travel Business 52

SiteMinder

OCTOBER 11, 2022

From collating data in one place to automation processes – these are key to ensuring time-consuming activities are completed quickly, boosting overall efficiency. In today’s fast-paced travel environment, it’s critical that you automate as many tasks as possible. Develop a better rapport with your target market segment.

Hotels 52

Hotels Management Revenue Management Revenue 52

eZee Absolute

JULY 3, 2024

The travel industry is constantly evolving, and keeping up with the latest trends can be overwhelming. Enter Web3 marketing – an exciting approach for hotels. So, what is Web3 marketing for hotels? Consumer Education Web3 concepts such as blockchain, cryptocurrencies, and NFTs are still relatively new to many consumers.

Marketing 52

Marketing Market Hotels Marketing Strategy 52

eZee Absolute

JUNE 27, 2024

From eco-conscious travel to hyper-personalized experiences, hoteliers are constantly evolving to stay ahead of the curve. Moreover, staying aware of evolving regulations is vital to avoid potential legal risks and ensure compliance with data protection and consumer rights laws. Trends are never-ending in the hospitality industry.

Hotels 40

Hotels Target Marketing Hospitality Operations 40

Little Hotelier

JULY 5, 2023

An Airbnb is a small accommodation business that is rented out to travellers on a short-term basis. Airbnb properties are listed for rent on the Airbnb platform , where travellers of all types from around the globe can browse and book a stay. What is an Airbnb? However, not anyone can simply start an Airbnb and begin earning big money.

Accommodation 52

Accommodation Motels Business Occupancy 52