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We’ve Done Revenge Travel and Normalization. Here’s What to Expect in 2025

Skift Blog

Skift Take: The traveler is our north star for navigating the complexities that 2025 will bring to travel. Thankfully, consumers tell us travel is a top priority, setting an upbeat tone for the year to come. Seth Borko Read the Complete Story On Skift

Travel 306
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What Travel Brands Should Know About China's RedNote

Skift Blog

Skift Take: As overseas travel rebounds and Chinese consumers increasingly seek out genuine travel tips and personalized recommendations, brands looking to engage this influential audience must understand what makes RedNote a powerful tool for modern travel marketing. Liz Sinclair Read the Complete Story On Skift

Branding 289
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China’s Extended Spring Festival Holiday Signals Record Travel Surge

Skift Blog

Skift Take: China's extended Lunar New Year holiday is projected to drive a record-breaking travel season, presenting the travel industry a prime opportunity to leverage a peak period of heightened consumer activity. Christine Mao Read the Complete Story On Skift

Travel 285
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Uber-Expedia Super Deal? Our Answers to 10 Big Questions  

Skift Blog

Skift Take: Large scale acquisitions between consumer travel brands are rare these days, but now there are rumblings of one between Uber and Expedia. Could it work out? We're skeptical. Justin Dawes Read the Complete Story On Skift

Scale 328
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Travelers Are Taking Longer to Plan Trips, Despite Faster Tools to Book Them

Skift Blog

Skift Take: The trend toward increased research time reflects a more deliberate and empowered traveler who prioritizes control, trust, and value in their planning process. Rafat Ali Read the Complete Story On Skift

Travel 316
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JLL projecting 25 per cent jump in global hotel investment volume

Hotel Management

Released during this weeks Americas Lodging Investment Summit (ALIS) in Los Angeles, California, the report highlights the industry’s resilience and potential for growth as it adapts to evolving travel patterns and consumer preferences. Through November 2024, global hotel demand reached a staggering 4.8