Sojern releases State of Destination Marketing 2024 Report
Hotel Business
NOVEMBER 20, 2023
In addition, 40% of DMOs see significant potential in AI for predictive analysis and forecasting, 38% for data analysis and interpretation and 37% for marketing content personalization. DMOs perceive the least impact when it comes to AI on campaign creation and optimization (29%), creative media (25%) and web, app, platform creation (25%).
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