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Do you know your marketing objectives?

All Things Hospitality

Become a pro at understanding marketing objectives to make more informed decisions for your business. Having a well-thought marketing strategy is vital for any business. Technology has dramatically changed the marketing landscape. Understanding your marketing strategy starts with understanding your objective.

Market 52
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Sojern releases State of Destination Marketing 2024 Report

Hotel Business

Based on insights from nearly 300 DMOs, government departments and affiliated tourism entities worldwide, it explores effective marketing strategies for engaging travelers and offers a glimpse into the future of destination marketing. Notably, 70% of DMOs are embracing “full-funnel” marketing campaign activities.

Market 115