BCV

MARCH 15, 2022

64th Annual HSMAI Adrian Awards Announced In a year of masks, swabs, and wipes for travelers, there were also tremendous challenges for marketers in the hospitality category. With the Bacara-By-Day campaign, we ran an A/B Test Website Click advertisement involving a video creative and an Instant Experience Ad.

Cost Per Click 52

Cost Per Click Digital Marketing Travel Marketing 52

Cloudbeds

JANUARY 10, 2025

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. What is hotel metasearch marketing?

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

Cloudbeds

JULY 27, 2023

Free Bookings Links vs. Trivago’s ads When advertising on Trivago, you can choose between three campaign models: pay-per-click (or cost-per-click), pay-per-booking, and pay-per-stay. In the cost-per-click model (CPC), the hotel pays the amount it bids for each click.

Cost Per Click 52

Cost Per Click OTA Digital Marketing Accommodation 52

gcommerce

NOVEMBER 12, 2024

Search Impression Share Lost to Budget This metric represents how often your Paid Search ads lose an auction due to an insufficiently low daily campaign budget or Cost-per-click (CPC) bid.

Cost Per Click 105

Cost Per Click Digital Marketing Market Marketing 105

MediaBoom

AUGUST 15, 2023

This guide to hotel SEM campaigns will define necessary components, share benefits, and outline a strategy you can follow to begin achieving your hospitality objectives. 5 Benefits of SEM in the Hospitality Industry SEM is a staple of the hospitality industry, including hotels, for these reasons.

Market 88

Market Marketing Hotels Cost Per Click 88

Travelboom Marketing

JUNE 10, 2024

If you’re ready to step up your PPC strategy, we’ve highlighted some of the tools and tactics changing hospitality marketing in 2024. The improved decision-making and intuitive campaign adjustments ensure the hotel’s cost-per-click marketing is beneficial and cost-effective.

Cost Per Click 52

Cost Per Click Small Business Marketing Market 52

gcommerce

FEBRUARY 22, 2023

In Google Hotel Ads, Cost per Click (CPC) is duplicated per night, which quickly adds up. The Google Hotel Ads Bidding Test This test was conducted over a period of 3 months (3 weeks for “Hotel 2”), using period-over-period data from Google Hotel Ads to compare results.

Cost Per Click 52

Cost Per Click Hotels Revenue Marketing 52

Cloudbeds

MARCH 15, 2023

Hotels can bid on metasearch advertising placements and pay when consumers click on the ad. Metasearch differs from OTAs in that you can direct travelers back to your website to drive direct bookings, and it works on a non-commission model; instead, you pay a cost per click (CPC).

OTA 98

OTA Revenue Sales Hotels 98

MediaBoom

JUNE 27, 2024

Analyze your overall marketing budget and allocate a portion specifically for pay per click advertising. Consider factors like the cost-per-click (CPC) in your market and the potential return on investment (ROI). Google Ads and Microsoft Ads (a.k.a.

Intent 84

Intent Hotels ROI Branding 84

Cloudbeds

FEBRUARY 15, 2023

She clicks on the link to your hotel booking engine from the site, but ultimately she goes to Booking.com because it’s showing the lowest price, and she books there. Each of these touchpoints can come with costs to your hotel. To generate a profit, costs must come down or revenue must go up – or a combination of both.

OTA 52

OTA Cost Per Click Revenue Marketing 52

Hotelogix

AUGUST 27, 2024

  No Marketing Costs: No need for digital marketing or advertising to acquire these guests. When your hotel business embraces a multichannel strategy, you can attract more guests, increase revenue, and thrive in an ever-changing hospitality landscape. Here’s how you can go about it: 1.

Global Distribution System 52

Global Distribution System OTA Revenue Hotels 52

MediaBoom

MARCH 28, 2024

With almost 60 percent of hotel bookings happening online , luxury hotel advertising remains paramount for hospitality brands of all sizes. What is hotel advertising, and how is it different from standard hotel marketing? As you begin to build a luxury hotel marketing strategy, it must include these elements.

Hotels 52

Hotels Branding Marketing Market 52

MediaBoom

AUGUST 23, 2024

Travel metasearch engines are very similar to digital ad platforms, as they earn money through CPA (cost per acquisition), CPI (cost per impression), and CPC (cost per click.) By carefully selecting influencers, you can leverage their influence to drive bookings and enhance brand awareness.

Resorts 86

Resorts Market Marketing Marketing Strategy 86

Xotels

JUNE 2, 2023

In the dynamic landscape of the hospitality industry, generating direct bookings has become a top priority for hotel owners. As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

Social Hospitality

FEBRUARY 5, 2025

The hospitality industry is more competitive than ever, with businesses constantly looking for ways to stand out online. Whether you run a hotel, restaurant, or event venue, your digital presence is key to attracting customers. Another drawback is cost. What Offers the Most Effectively Used Investment?

Business 130

Business Hospitality Cost Per Click Digital Marketing 130