Hotel Speak

JANUARY 25, 2024

Increased bidding on key search terms, including ‘brand searches’ that identify particular hotels, has sparked a sudden increase in cost-per-click, with Google Ads rising 62.5% In fact, the extra investment driving this change is making itself felt in other ways too. from $0.16 to $0.48 (up 128.6%). Download the report here.

OTA 96

OTA Cost Per Click Hotels Cancellation 96

MediaBoom

JUNE 27, 2024

Analyze your overall marketing budget and allocate a portion specifically for pay per click advertising. Consider factors like the cost-per-click (CPC) in your market and the potential return on investment (ROI). These keywords are crucial as they determine who sees your ad and the ad’s intent.

Intent 84

Intent Hotels ROI Branding 84

MediaBoom

AUGUST 18, 2023

By setting specific marketing objectives (build awareness, influence consideration, or drive action), you limit the scope of your ad campaign to a small group. This will help you target high-intent customers, capture more traffic, and ultimately increase sales and revenue. Don’t know how to make SEO work for you?

Display Ads 52

Display Ads Cost Per Click Intent Branding 52

MediaBoom

OCTOBER 20, 2023

PPC Management Case Study #2 – VB Events Another successful example is VB Events , an Italian event-planning business that chose Mediaboom’s digital marketing services. Our paid advertising reduced their cost per conversion by 35 percent, increased clicks by 828 percent, and conversions by more than 2,100 percent.

Management 89

Management Cost Per Click Services Hiring 89

gcommerce

NOVEMBER 12, 2024

Search context: While targeted keywords are a great start regarding relevance, sometimes intent can get lost in a user’s search. Search Impression Share Lost to Budget This metric represents how often your Paid Search ads lose an auction due to an insufficiently low daily campaign budget or Cost-per-click (CPC) bid.

Cost Per Click 59

Cost Per Click Digital Marketing Market Marketing 59

MediaBoom

JUNE 28, 2023

Schedule Your Free Consultation Getting Started: A 6 Step Guide That Takes You From Clicks to Closings Now that you know how PPC ads can help in real estate marketing, it’s time to implement this digital marketing service in your next campaign to boost sales. So, you may want to stick with “ search ads ” to stay safe.

Real Estate 52

Real Estate Market Marketing Intent 52

MediaBoom

AUGUST 15, 2023

Create Engaging and Relevant Landing Pages Your landing pages are the destination of potential guests who click your PPC ads, so you must make them relevant and engaging. They should align with search intent and provide valuable information to increase conversions and enhance the user experience.

Marketing 88

Marketing Market Hotels Cost Per Click 88