Hotel Speak

JANUARY 25, 2024

Increased bidding on key search terms, including ‘brand searches’ that identify particular hotels, has sparked a sudden increase in cost-per-click, with Google Ads rising 62.5% In fact, the extra investment driving this change is making itself felt in other ways too. from $0.16 to $0.48 (up 128.6%). Download the report here.

OTA 110

OTA Cost Per Click Hotels Cancellation 110

Travelboom Marketing

MARCH 21, 2024

Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, this means everywhere.

Market 97

Market Marketing Cost Per Click Email Marketing 97

Cloudbeds

JANUARY 10, 2025

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. What is hotel metasearch marketing?

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

MediaBoom

OCTOBER 20, 2023

PPC Management Case Study #2 – VB Events Another successful example is VB Events , an Italian event-planning business that chose Mediaboom’s digital marketing services. Our paid advertising reduced their cost per conversion by 35 percent, increased clicks by 828 percent, and conversions by more than 2,100 percent.

Management 89

Management Cost Per Click Services Hiring 89

MediaBoom

SEPTEMBER 5, 2023

If a user spends time on your shopping cart page or contact page, you should optimize your bids to prioritize users who were on that page. Some common analytics people consider are cost per click or return on ad spend. Cost per click is a measurement of how much each click costs you on average.

Cost Per Click 52

Cost Per Click ROI Display Ads KPI 52

Cloudbeds

MARCH 15, 2023

Hotels can bid on metasearch advertising placements and pay when consumers click on the ad. Metasearch differs from OTAs in that you can direct travelers back to your website to drive direct bookings, and it works on a non-commission model; instead, you pay a cost per click (CPC).

OTA 98

OTA Revenue Sales Hotels 98

MediaBoom

AUGUST 18, 2023

There are different types of audiences: In-market Audiences: Target users already interested in your products and services. Affinity Audiences: They are narrowly pre-defined by Google based on their interests and shopping behavior surrounding a specific product or service. They may be convinced to make a purchase when they see your ad.

Display Ads 52

Display Ads Cost Per Click Intent Branding 52