gcommerce

FEBRUARY 13, 2023

Online Travel Agent sites (OTAs) compete heavily on these channels to steal market share. With the current economic climate, we have seen significant increases in the average cost-per-click (CPC) on hotel metasearch channels. Right now, we are in a valley with CPCs at a 22.5% decrease YoY.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

MediaBoom

NOVEMBER 14, 2023

In fact, more than 75 percent of marketers struggle to track the return on investment for their digital campaigns. With the right numbers, you can determine exactly whether or not the money you invest in your digital marketing strategy is well-spent. Costs per click can vary significantly based on your industry.

Cost Per Click 52

Cost Per Click Marketing Strategy Business Real Estate 52

Cloudbeds

JANUARY 10, 2025

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. What is hotel metasearch marketing?

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

Cloudbeds

MARCH 15, 2023

Hotels can bid on metasearch advertising placements and pay when consumers click on the ad. Metasearch differs from OTAs in that you can direct travelers back to your website to drive direct bookings, and it works on a non-commission model; instead, you pay a cost per click (CPC).

OTA 98

OTA Revenue Sales Hotels 98

Hotelogix

AUGUST 27, 2024

  No Marketing Costs: No need for digital marketing or advertising to acquire these guests. Use AI-driven analytics to gain insights into customer preferences and behaviors, enabling targeted marketing and enhanced guest experiences. 

Global Distribution System 52

Global Distribution System OTA Revenue Hotels 52

MediaBoom

AUGUST 23, 2024

Travel metasearch engines are very similar to digital ad platforms, as they earn money through CPA (cost per acquisition), CPI (cost per impression), and CPC (cost per click.) Partner with travel influencers whose audience aligns with your target market.

Resorts 86

Resorts Market Marketing Marketing Strategy 86

MediaBoom

MARCH 28, 2024

Download Our Latest Whitepaper The Ultimate Guide to Luxury Digital Marketing Receive your FREE copy of “The Ultimate Guide to Digital Marketing for Luxury Brands,” to get insights into marketing your high-end products and services for increased sales. How much does it cost to run Google Hotel Ads?

Hotels 52

Hotels Branding Marketing Market 52