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The benefits of CPC marketing for hotels shouldn’t be overlooked when strategizing for the future. If leveraged successfully, cost-per-click advertising can attract and retain customers , as well as introduce your brand to a new audience. Plus, when you use mobile PPC ads , you can reach customers anywhere.
Retargeting ads hold the power to make an indecisive customer finally click the “purchase” button. After being shown a retargeting displayad, the user’s search activity rises by 155%. Get customers thinking about your business again with retargeting ads.
Google Ad – Eye-Catching Displays A displayad can be wide-reaching, popping up on over three million websites. While these ads may not be as targeted as others, they can offer a relatively inexpensive way to get your brand in front of millions of potential buyers almost instantly. Still Have Questions?
Determine Your Bidding Strategy Hotel Ads utilize the following bidding strategies: CPC %: Under this model, if an internet user clicks your ad, your bid would go toward a percentage of the nightly room cost. DisplayAd Here is an example of a series of displayads for Corporacion H10 Hotels.
Ad Group There are many ad groups, but these are consistently favored by real estate agents: Search ads: They target those who’ve searched Google for their queries. These ads offer an immediate solution to pain problems and are perfect for short sales cycles.
Plus, you can take social media marketingstrategy to the next level through paid ads. Display Advertising for Hotels Display advertising and remarketing are avenues worth exploring for generating awareness and demand, as well as converting leads. Displayads are meant to capture the attention of a potential guest.
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