Cloudbeds

MARCH 15, 2023

Metasearch differs from OTAs in that you can direct travelers back to your website to drive direct bookings, and it works on a non-commission model; instead, you pay a cost per click (CPC). You can set a budget for how much you want to bid for each click and adjust bids to optimize your overall strategy.

OTA 98

OTA Revenue Sales Hotels 98

MediaBoom

AUGUST 23, 2024

First of all, leverage PPC platforms like Google Ads to reach specific demographics, geographic locations, and even traveler intent. Travel metasearch engines are very similar to digital ad platforms, as they earn money through CPA (cost per acquisition), CPI (cost per impression), and CPC (cost per click.)

Resorts 86

Resorts Market Marketing Marketing Strategy 86

Up Hotel

DECEMBER 9, 2024

Platforms like Google Ads, Microsoft Ads, and Bing Ads offer advanced targeting options based on search intent, location, and demographic data, making them essential tools for driving booking conversions. For more information on the potential of Meta Search Marketing follow this link.

ROI 40

ROI OTA Hotels Cost Per Click 40

Travelboom Marketing

DECEMBER 16, 2022

Plus, you can take social media marketing strategy to the next level through paid ads. Promote Your New Hotel With Email Marketing When executed properly, email can often be a top revenue generating marketing channel for hotels. Check out the top 5 email marketing trends for 2023.

OTA 52

OTA Hotels Branding Marketing 52