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Online Travel Agent sites (OTAs) compete heavily on these channels to steal marketshare. With the current economic climate, we have seen significant increases in the average cost-per-click (CPC) on hotel metasearch channels. We continue to see metasearch adoption growing amongst hotels and resorts. decrease YoY.
Conversions Facebook and its PPC or pay-per-click campaigns can help you increase conversions. To give you an idea of its value, Google Ads has 22.96% of the marketshare. If you add a simple CTA to your emails, you can increase your sales by 1617%. The impact of its campaigns exceeds Google Ads.
We also are not representative to people who are searching in the market outside of the Brand Terms and overall Revenue typically decreases since we aren't growing our marketshare to potential new customers. Why is emailmarketing important for hotels? In fact, on average email returns $44 for every $1 spent.
Increase room ADR, sell more hotel rooms direct, increase you marketshare, reduce channel spend on OTAsfamiliar? The next article will look into top ways to allocate your marketing budget in 2025. For more information on the potential of Meta Search Marketing follow this link.
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