gcommerce

FEBRUARY 13, 2023

Online Travel Agent sites (OTAs) compete heavily on these channels to steal market share. With the current economic climate, we have seen significant increases in the average cost-per-click (CPC) on hotel metasearch channels. Right now, we are in a valley with CPCs at a 22.5% decrease YoY.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

Cloudbeds

MARCH 15, 2023

Hotels can bid on metasearch advertising placements and pay when consumers click on the ad. Metasearch differs from OTAs in that you can direct travelers back to your website to drive direct bookings, and it works on a non-commission model; instead, you pay a cost per click (CPC).

OTA 98

OTA Revenue Travel Hotels 98

MediaBoom

AUGUST 23, 2024

Travel metasearch engines are very similar to digital ad platforms, as they earn money through CPA (cost per acquisition), CPI (cost per impression), and CPC (cost per click.) Secure your exclusive, free consultation with our luxury marketing experts today. Let Mediaboom guide you.

Resorts 86

Resorts Market Marketing Marketing Strategy 86

Xotels

JUNE 2, 2023

Don’t exclude other digital marketing possibilities , like paid search, banner advertising, email marketing, reservation retargeting etc. SEO Elements for Hotel Marketing To optimize your hotel website for search engines, follow these key strategies. Show that you are the number one of the destination!

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40