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Online Travel Agent sites (OTAs) compete heavily on these channels to steal market share. With the current economic climate, we have seen significant increases in the average cost-per-click (CPC) on hotel metasearch channels. Right now, we are in a valley with CPCs at a 22.5% decrease YoY.
Hotels can bid on metasearch advertising placements and pay when consumers click on the ad. Metasearch differs from OTAs in that you can direct travelers back to your website to drive direct bookings, and it works on a non-commission model; instead, you pay a costperclick (CPC).
Travel metasearch engines are very similar to digital ad platforms, as they earn money through CPA (costper acquisition), CPI (costper impression), and CPC (costperclick.) Secure your exclusive, free consultation with our luxury marketing experts today. Let Mediaboom guide you.
Don’t exclude other digital marketing possibilities , like paid search, banner advertising, emailmarketing, reservation retargeting etc. SEO Elements for Hotel Marketing To optimize your hotel website for search engines, follow these key strategies. Show that you are the number one of the destination!
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