Cloudbeds

JANUARY 10, 2025

In the case of hotels, a metasearch engine aggregates hotel information and rates from a variety of online distribution channels and displays them all in one place. This enables trip planners to compare hotel booking options without having to visit every site. What is hotel metasearch marketing?

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

gcommerce

FEBRUARY 22, 2023

To get the most out of Google Hotel Ads, your hotel metasearch campaigns require the same level of attention as any other hotel marketing. The Google Hotel Ads Bidding Test This test was conducted over a period of 3 months (3 weeks for “Hotel 2”), using period-over-period data from Google Hotel Ads to compare results.

Cost Per Click 52

Cost Per Click Hotels Revenue Marketing 52

All Things Hospitality

SEPTEMBER 12, 2022

All Things Hospitality has put together three ways to strengthen your Google Ads strategy. According to Google, “Landing page experience is Google Ads’ measure of how well your website gives people who click your ads exactly what they’re looking for – quickly and effortlessly.

Display Ads 52

Display Ads Cost Per Click ROI Shopping 52

MediaBoom

AUGUST 15, 2023

You should also review campaign data to improve your hotel SEM while your campaigns are ongoing. This guide to hotel SEM campaigns will define necessary components, share benefits, and outline a strategy you can follow to begin achieving your hospitality objectives. Which of those objectives interests your hotel to start?

Market 88

Market Marketing Hotels Cost Per Click 88

gcommerce

NOVEMBER 12, 2024

Search Impression Share Lost to Budget This metric represents how often your Paid Search ads lose an auction due to an insufficiently low daily campaign budget or Cost-per-click (CPC) bid.

Cost Per Click 105

Cost Per Click Digital Marketing Market Marketing 105

gcommerce

MAY 22, 2023

Whether you’re a fellow digital advertiser or a hotelier, this list of commonly asked hotel digital marketing questions will be one that you should bookmark for a later date! General Hotel Marketing FAQs Why is booking direct better than letting the OTAs (Online Travel Agencies) do all the work?

Digital Marketing 97

Digital Marketing Market Marketing Hotels 97

gcommerce

FEBRUARY 13, 2023

5 Must-Have Hotel Marketing Channels Last week, in “ Hotel Marketing in a Down Economy, ” GCommerce’s Founder, Scott van Hartesvelt , shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

Travelboom Marketing

MAY 24, 2024

Hotel revenue management strategies make the most of hospitality budgets by connecting the right guests with the best offer at the optimal time. With these insights, the hotel’s staffing, rate structuring, and marketing efforts can be more strategic, reducing wasted efforts, resources, and money.

Revenue Management 52

Revenue Management Revenue Management Cost Per Click 52

Cloudbeds

MARCH 15, 2023

Hotels can bid on metasearch advertising placements and pay when consumers click on the ad. Metasearch differs from OTAs in that you can direct travelers back to your website to drive direct bookings, and it works on a non-commission model; instead, you pay a cost per click (CPC).

OTA 98

OTA Revenue Sales Hotels 98

MediaBoom

JUNE 27, 2024

Set your budget Determining your budget is crucial for a successful PPC for luxury hotels campaign. Analyze your overall marketing budget and allocate a portion specifically for pay per click advertising. Consider factors like the cost-per-click (CPC) in your market and the potential return on investment (ROI).

Intent 84

Intent Hotels ROI Branding 84

MediaBoom

MARCH 28, 2024

With almost 60 percent of hotel bookings happening online , luxury hotel advertising remains paramount for hospitality brands of all sizes. What is hotel advertising, and how is it different from standard hotel marketing? Here are some examples of luxury hotel advertisements on the Google search engine.

Hotels 52

Hotels Branding Marketing Market 52

SiteMinder

JULY 13, 2024

The fluctuating demand, strong competition, and ever-changing e-commerce landscape in hospitality necessitate constant attention and strategic adaptation. Revenue managers must continuously monitor property performance, market trends, competitor pricing strategies, brand impact, and consumer behaviour to optimise their return on effort.

Revenue Management 98

Revenue Management Revenue Management OTA 98

Travelboom Marketing

DECEMBER 16, 2022

Partnerships can prove valuable in not only gaining referrals but also in other, more niche marketing efforts, like link building (for search engine optimization). Integrating bloggers or influencers into your hotel marketing plan is a creative way to establish local partnerships and reach qualified audiences.

OTA 52

OTA Hotels Branding Marketing 52

Xotels

JUNE 2, 2023

In the dynamic landscape of the hospitality industry, generating direct bookings has become a top priority for hotel owners. As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40