MediaBoom

AUGUST 23, 2024

To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies. Resort marketing is the art and science of positioning a resort as the ideal destination for leisure or business travelers.

Resorts 86

Resorts Market Marketing Marketing Strategy 86

Travelboom Marketing

JUNE 10, 2024

If you’re ready to step up your PPC strategy, we’ve highlighted some of the tools and tactics changing hospitality marketing in 2024. Leaving AI to watch for trends in Google Ads performance leads to smarter PPC bidding strategies without adding to your workload. What Are Some New Features for PPC Ads in 2024?

Cost Per Click 52

Cost Per Click Small Business Marketing Market 52

Cloudbeds

JULY 27, 2023

Free Bookings Links vs. Trivago’s ads When advertising on Trivago, you can choose between three campaign models: pay-per-click (or cost-per-click), pay-per-booking, and pay-per-stay. In the cost-per-click model (CPC), the hotel pays the amount it bids for each click.

Cost Per Click 52

Cost Per Click OTA Digital Marketing Accommodation 52

MediaBoom

MAY 27, 2024

According to Google , since 2015, Hotel Ads referrals have increased year-over-year by 2.4x, proving the efficacy of advertising campaigns in the hospitality sector. Hospitality brands bid to get their ad on the prime cyber real estate that is Maps and Search results. Both are crucial for a comprehensive marketing strategy.

Cost Per Click 52

Cost Per Click Hotels Display Ads Real Estate 52

MediaBoom

MARCH 28, 2024

With almost 60 percent of hotel bookings happening online , luxury hotel advertising remains paramount for hospitality brands of all sizes. What is hotel advertising, and how is it different from standard hotel marketing? As you begin to build a luxury hotel marketing strategy, it must include these elements.

Hotels 52

Hotels Branding Marketing Market 52

Hotelogix

AUGUST 27, 2024

When your hotel business embraces a multichannel strategy, you can attract more guests, increase revenue, and thrive in an ever-changing hospitality landscape. Embracing New Trends and Technologies Your hotel business must embrace new trends and technologies to stay competitive in the rapidly evolving hospitality industry. 

Global Distribution System 52

Global Distribution System OTA Revenue Hotels 52

Travelboom Marketing

DECEMBER 16, 2022

Plus, you can take social media marketing strategy to the next level through paid ads. Set up as either a commission or cost per click model, hotel metasearch allows you to secure additional paid real estate on the search engine result page. Click-Through Rate 9.

OTA 52

OTA Hotels Branding Marketing 52

SiteMinder

JULY 13, 2024

The fluctuating demand, strong competition, and ever-changing e-commerce landscape in hospitality necessitate constant attention and strategic adaptation. Revenue managers must continuously monitor property performance, market trends, competitor pricing strategies, brand impact, and consumer behaviour to optimise their return on effort.

Revenue Management 98

Revenue Management Revenue Management OTA 98

Xotels

JUNE 2, 2023

In the dynamic landscape of the hospitality industry, generating direct bookings has become a top priority for hotel owners. As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

Social Hospitality

FEBRUARY 5, 2025

The hospitality industry is more competitive than ever, with businesses constantly looking for ways to stand out online. Potential visitors who do not need to pay for every click can discover your hospitality establishment organically through search. Another drawback is cost.

Business 130

Business Hospitality Cost Per Click Digital Marketing 130