Social Hospitality

MARCH 27, 2023

Once you’ve gathered these insights, you can reference them directly while marketing your products to your ideal customers, creating a more personalized message and increasing the likelihood of customers converting. Suppose you sell a beauty product.

Cost Per Click 130

Cost Per Click ROI Market Research Target Marketing 130

Cloudbeds

JANUARY 10, 2025

The most popular metasearch platforms in the hospitality industry include Google Hotel Ads, Tripadvisor, KAYAK, Trivago, Hopper, and Skyscanner. Metasearch engines, on the other hand, work on a cost-per-click business model (something well discuss in more detail below). What is hotel metasearch marketing?

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

gcommerce

FEBRUARY 13, 2023

Online Travel Agent sites (OTAs) compete heavily on these channels to steal market share. With the current economic climate, we have seen significant increases in the average cost-per-click (CPC) on hotel metasearch channels. The “Show Me You Know Me” methodology is so incredibly pertinent to the hospitality space.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

Cloudbeds

MARCH 15, 2023

Hotels can bid on metasearch advertising placements and pay when consumers click on the ad. Metasearch differs from OTAs in that you can direct travelers back to your website to drive direct bookings, and it works on a non-commission model; instead, you pay a cost per click (CPC).

OTA 98

OTA Revenue Sales Hotels 98

MediaBoom

MAY 27, 2024

According to Google , since 2015, Hotel Ads referrals have increased year-over-year by 2.4x, proving the efficacy of advertising campaigns in the hospitality sector. Hospitality brands bid to get their ad on the prime cyber real estate that is Maps and Search results. Google Ads for hotels utilize a bidding system.

Cost Per Click 52

Cost Per Click Hotels Display Ads Real Estate 52

Hotelogix

AUGUST 27, 2024

When your hotel business embraces a multichannel strategy, you can attract more guests, increase revenue, and thrive in an ever-changing hospitality landscape. Embracing New Trends and Technologies Your hotel business must embrace new trends and technologies to stay competitive in the rapidly evolving hospitality industry. 

Global Distribution System 52

Global Distribution System OTA Revenue Hotels 52

MediaBoom

MARCH 28, 2024

With almost 60 percent of hotel bookings happening online , luxury hotel advertising remains paramount for hospitality brands of all sizes. What is hotel advertising, and how is it different from standard hotel marketing? As you begin to build a luxury hotel marketing strategy, it must include these elements.

Hotels 52

Hotels Branding Marketing Market 52