eTourism

AUGUST 16, 2015

Last month Facebook made some adjustments to the way they calculate cost-per-click (CPC) on their ad platform. Following the changes, the social media company will no longer include all click actions such as likes, comments and shares in its CPC calculati

Cost Per Click 52

Cost Per Click Hotel Marketing Marketing Market 52

gcommerce

FEBRUARY 22, 2023

To get the most out of Google Hotel Ads, your hotel metasearch campaigns require the same level of attention as any other hotel marketing. The Google Hotel Ads Bidding Test This test was conducted over a period of 3 months (3 weeks for “Hotel 2”), using period-over-period data from Google Hotel Ads to compare results.

Cost Per Click 52

Cost Per Click Hotels Revenue Market 52

gcommerce

FEBRUARY 13, 2023

5 Must-Have Hotel Marketing Channels Last week, in “ Hotel Marketing in a Down Economy, ” GCommerce’s Founder, Scott van Hartesvelt , shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

All Things Hospitality

SEPTEMBER 12, 2022

According to Google, “Landing page experience is Google Ads’ measure of how well your website gives people who click your ads exactly what they’re looking for – quickly and effortlessly. The experience you offer affects your Ad Rank and therefore your CPC (cost-per-click) and position in the ad auction.

Display Ads 52

Display Ads Cost Per Click ROI Shopping 52

Travelboom Marketing

MAY 24, 2024

Segmentation and Targeting A family with young children and a solo business traveler will be attracted to your hotel for different reasons. Segmenting the hotel’s advertising audiences into groups with similar characteristics creates opportunities for tailored messaging to maximize your cost-per-click ad dollars —and your profits.

Revenue Management 52

Revenue Management Revenue Management Cost Per Click 52

gcommerce

NOVEMBER 12, 2024

Search Impression Share Lost to Budget This metric represents how often your Paid Search ads lose an auction due to an insufficiently low daily campaign budget or Cost-per-click (CPC) bid.

Cost Per Click 59

Cost Per Click Digital Marketing Market Marketing 59

gcommerce

MAY 22, 2023

Whether you’re a fellow digital advertiser or a hotelier, this list of commonly asked hotel digital marketing questions will be one that you should bookmark for a later date! General Hotel Marketing FAQs Why is booking direct better than letting the OTAs (Online Travel Agencies) do all the work?

Digital Marketing 74

Digital Marketing Market Marketing Hotels 74

MediaBoom

AUGUST 15, 2023

Impression shares, a comparison of actual impressions versus potential impressions Quality score, a number from 1 to 10 that Google Ads will award you based on ad performance and relevancy Cost per click, or what you spend when a user clicks your ad Conversion rate, how many leads convert into buying customers Click-through rate, how many website visitors (..)

Market 93

Market Marketing Hotels Cost Per Click 93

MediaBoom

MARCH 28, 2024

What is hotel advertising, and how is it different from standard hotel marketing? Luxury hotel advertising includes elements of positioning, emotional engagement, and visual storytelling. Hopefully, those hotel ad examples piqued your interest and inspired you to review your marketing campaigns more seriously.

Hotels 52

Hotels Branding Market Marketing 52

MediaBoom

JUNE 27, 2024

Set your budget Determining your budget is crucial for a successful PPC for luxury hotels campaign. Analyze your overall marketing budget and allocate a portion specifically for pay per click advertising. Consider factors like the cost-per-click (CPC) in your market and the potential return on investment (ROI).

Intent 89

Intent Hotels ROI Branding 89

Cloudbeds

MARCH 15, 2023

Hotels can bid on metasearch advertising placements and pay when consumers click on the ad. Metasearch differs from OTAs in that you can direct travelers back to your website to drive direct bookings, and it works on a non-commission model; instead, you pay a cost per click (CPC).

OTA 98

OTA Revenue Travel Hotels 98

Travelboom Marketing

DECEMBER 16, 2022

Partnerships can prove valuable in not only gaining referrals but also in other, more niche marketing efforts, like link building (for search engine optimization). Integrating bloggers or influencers into your hotel marketing plan is a creative way to establish local partnerships and reach qualified audiences.

OTA 52

OTA Hotels Branding Market 52

SiteMinder

JULY 13, 2024

It would seem that more advanced revenue practices should lead to greater profitability for the hotel, but that has not necessarily been the case. The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance. Revenue management strategy 2.

Revenue Management 98

Revenue Management Revenue Management OTA 98