Hotel Speak

JANUARY 25, 2024

This is the equivalent of approximately 7.8million global reservations in 2023 when applied to the worldwide hotel market. Increased bidding on key search terms, including ‘brand searches’ that identify particular hotels, has sparked a sudden increase in cost-per-click, with Google Ads rising 62.5%

OTA 96

OTA Cost Per Click Hotels Cancellation 96

MediaBoom

JUNE 27, 2024

Set your budget Determining your budget is crucial for a successful PPC for luxury hotels campaign. Analyze your overall marketing budget and allocate a portion specifically for pay per click advertising. Consider factors like the cost-per-click (CPC) in your market and the potential return on investment (ROI).

Intent 84

Intent Hotels ROI Branding 84

gcommerce

NOVEMBER 12, 2024

Search context: While targeted keywords are a great start regarding relevance, sometimes intent can get lost in a user’s search. Search Impression Share Lost to Budget This metric represents how often your Paid Search ads lose an auction due to an insufficiently low daily campaign budget or Cost-per-click (CPC) bid.

Cost Per Click 59

Cost Per Click Digital Marketing Market Marketing 59

MediaBoom

AUGUST 15, 2023

Create Engaging and Relevant Landing Pages Your landing pages are the destination of potential guests who click your PPC ads, so you must make them relevant and engaging. They should align with search intent and provide valuable information to increase conversions and enhance the user experience.

Marketing 88

Marketing Market Hotels Cost Per Click 88

Cloudbeds

MARCH 15, 2023

Metasearch differs from OTAs in that you can direct travelers back to your website to drive direct bookings, and it works on a non-commission model; instead, you pay a cost per click (CPC). You can set a budget for how much you want to bid for each click and adjust bids to optimize your overall strategy.

OTA 98

OTA Revenue Travel Hotels 98

Travelboom Marketing

DECEMBER 16, 2022

Partnerships can prove valuable in not only gaining referrals but also in other, more niche marketing efforts, like link building (for search engine optimization). Integrating bloggers or influencers into your hotel marketing plan is a creative way to establish local partnerships and reach qualified audiences.

OTA 52

OTA Hotels Branding Marketing 52