gcommerce

MAY 22, 2023

Do you find yourself asking the same hotel digital marketing questions over and over again? Whether you’re a fellow digital advertiser or a hotelier, this list of commonly asked hotel digital marketing questions will be one that you should bookmark for a later date! Does call tracking matter for hotel marketing?

Digital Marketing 74

Digital Marketing Marketing Market Hotels 74

Hotel Speak

JANUARY 25, 2024

The battle for direct bookings has entered a new phase as online travel agents (OTAs) ramp up efforts to establish ownership of hotel guests and their booking journeys, a new report from hospitality technology specialist SHR Group reveals. In fact, the extra investment driving this change is making itself felt in other ways too. from $0.16

OTA 96

OTA Cost Per Click Hotels Cancellation 96

SiteMinder

DECEMBER 3, 2023

Websites such as Trivago and Skyscanner are experiencing rapid growth (68% and 42% year-on-year respectively), and a study by Momondo forecasts the comparison sites market to grow more than 40% by 2017. Improve hotel reputation The reputation of your hotel can be make-or-break for your business.

Cost Per Click 105

Cost Per Click Travel OTA Consumer 105

Travelboom Marketing

MAY 24, 2024

With these insights, the hotel’s staffing, rate structuring, and marketing efforts can be more strategic, reducing wasted efforts, resources, and money. Read on for a list of proven hotel revenue management strategies that work when you need to turn a profit.

Revenue Management 52

Revenue Management Revenue Management Cost Per Click 52

gcommerce

FEBRUARY 22, 2023

To get the most out of Google Hotel Ads, your hotel metasearch campaigns require the same level of attention as any other hotel marketing. The Google Hotel Ads Bidding Test This test was conducted over a period of 3 months (3 weeks for “Hotel 2”), using period-over-period data from Google Hotel Ads to compare results.

Cost Per Click 52

Cost Per Click Hotels Revenue Market 52

eTourism

AUGUST 16, 2015

Last month Facebook made some adjustments to the way they calculate cost-per-click (CPC) on their ad platform. Following the changes, the social media company will no longer include all click actions such as likes, comments and shares in its CPC calculati

Cost Per Click 52

Cost Per Click Hotel Marketing Market Marketing 52

All Things Hospitality

SEPTEMBER 12, 2022

According to Google, “Landing page experience is Google Ads’ measure of how well your website gives people who click your ads exactly what they’re looking for – quickly and effortlessly. The experience you offer affects your Ad Rank and therefore your CPC (cost-per-click) and position in the ad auction.

Display Ads 52

Display Ads Cost Per Click ROI Shopping 52

gcommerce

NOVEMBER 12, 2024

Search Impression Share Lost to Budget This metric represents how often your Paid Search ads lose an auction due to an insufficiently low daily campaign budget or Cost-per-click (CPC) bid. While these settings can help control campaign costs, it’s important to understand the potential tradeoff.

Cost Per Click 59

Cost Per Click Digital Marketing Market Marketing 59

MediaBoom

MARCH 28, 2024

What is hotel advertising, and how is it different from standard hotel marketing? Luxury hotel advertising includes elements of positioning, emotional engagement, and visual storytelling. Hotels can highlight special deals or packages, making them more attractive to potential guests.

Hotels 52

Hotels Branding Marketing Market 52

SiteMinder

JULY 13, 2024

Revenue management revolves around measurement of what customers from different audience segments are willing to pay, as well as the ever-changing supply and demand within each market. This can only be done by measuring and monitoring the demand of your hotel rooms. Here are the key elements that impact revenue management in hotels: 1.

Revenue Management 98

Revenue Management Revenue Management OTA 98

MediaBoom

JUNE 27, 2024

Set your budget Determining your budget is crucial for a successful PPC for luxury hotels campaign. Analyze your overall marketing budget and allocate a portion specifically for pay per click advertising. Consider factors like the cost-per-click (CPC) in your market and the potential return on investment (ROI).

Intent 84

Intent Hotels ROI Branding 84

Travelboom Marketing

DECEMBER 16, 2022

Without a hotel opening marketing plan, you cannot effectively communicate your message to your audience. Create A Website For Your New Hotel Creating a website is the first step in your hotel opening marketing plan. Plus, you can take social media marketing strategy to the next level through paid ads.

OTA 52

OTA Hotels Branding Marketing 52

Cloudbeds

MARCH 15, 2023

This information can be used for more personalized pre-stay communication, post-stay follow-ups, and future marketing efforts. Direct bookings have become essential to any independent hotel’s distribution mix. Hotels can bid on metasearch advertising placements and pay when consumers click on the ad.

OTA 98

OTA Revenue Travel Hotels 98