Hotel Speak
JANUARY 25, 2024
Increased bidding on key search terms, including ‘brand searches’ that identify particular hotels, has sparked a sudden increase in cost-per-click, with Google Ads rising 62.5% In fact, the extra investment driving this change is making itself felt in other ways too. from $0.16 to $0.48 (up 128.6%).
Travelboom Marketing
FEBRUARY 27, 2023
Searcher Intent Looking at your hotel keywords list, envision what type of content you would create to rank for that keyword. If you can’t fulfill searcher intent you probably shouldn’t target that keyword. Keep in mind the searcher’s intent. Think of independent hotel websites as David, and OTA websites as Goliath.
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MediaBoom
JUNE 27, 2024
Analyze your overall marketing budget and allocate a portion specifically for pay per click advertising. Consider factors like the cost-per-click (CPC) in your market and the potential return on investment (ROI). These keywords are crucial as they determine who sees your ad and the ad’s intent.
Cloudbeds
JANUARY 10, 2025
Metasearch engines, on the other hand, work on a cost-per-click business model (something well discuss in more detail below). Bidding on metasearch ads Depending on the platform, hotels typically can choose between two metasearch payment models: cost-per-click (CPC) or commission-based. Compete with OTAs.
MediaBoom
OCTOBER 20, 2023
Next, gauge the click volume by multiplying your average click-through rate (or your anticipated CTR) by impressions. Now you’re ready to narrow your ad spend by multiplying your average cost per click by the click volume. Keywords should go in groups based on relevancy and search intent.
gcommerce
NOVEMBER 12, 2024
Search context: While targeted keywords are a great start regarding relevance, sometimes intent can get lost in a user’s search. Search Impression Share Lost to Budget This metric represents how often your Paid Search ads lose an auction due to an insufficiently low daily campaign budget or Cost-per-click (CPC) bid.
MediaBoom
AUGUST 18, 2023
This will help you target high-intent customers, capture more traffic, and ultimately increase sales and revenue. Then you tell Google precisely who to target with keywords or specific landing pages with their “custom intent” category in audience targeting. Viewable Cost-Per-Thousand Impressions (vCPM) — based on ad viewability.
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