Cloudbeds

JANUARY 10, 2025

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. What is hotel metasearch marketing? Compete with OTAs.

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

MediaBoom

AUGUST 15, 2023

This will assist your overall marketing strategy, such as targeting specific markets, improving brand visibility , and increasing bookings. Set Your Budget Between bidding for keywords and running a PPC campaign, hotel search engine marketing strategies can get costly fast. Add a call to action.

Market 88

Market Marketing Hotels Cost Per Click 88

MediaBoom

AUGUST 23, 2024

To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies. Resort marketing is the art and science of positioning a resort as the ideal destination for leisure or business travelers.

Resorts 86

Resorts Market Marketing Marketing Strategy 86

MediaBoom

MAY 27, 2024

Determine Your Bidding Strategy Hotel Ads utilize the following bidding strategies: CPC %: Under this model, if an internet user clicks your ad, your bid would go toward a percentage of the nightly room cost. This was a key component of a broader marketing effort that dramatically enhanced Aspen’s online presence.

Cost Per Click 52

Cost Per Click Hotels Display Ads Real Estate 52

MediaBoom

JUNE 28, 2023

Note that determining search intent could be difficult with such ad groups. Keywords Google wants to guide users to quality content that resonates with their search intent. Here’s what you should consider: Long-tail keywords: Get specific about selling homes in a city or area to tap into a more-focused search intent.

Real Estate 52

Real Estate Market Marketing Intent 52

Up Hotel

DECEMBER 9, 2024

Platforms like Google Ads, Microsoft Ads, and Bing Ads offer advanced targeting options based on search intent, location, and demographic data, making them essential tools for driving booking conversions. Optimised Campaigns: Use compelling ad copy, well-designed landing pages, and robust conversion tracking to refine your PPC strategy.

ROI 40

ROI OTA Hotels Cost Per Click 40

Travelboom Marketing

DECEMBER 16, 2022

Plus, you can take social media marketing strategy to the next level through paid ads. Set up as either a commission or cost per click model, hotel metasearch allows you to secure additional paid real estate on the search engine result page. To get started, be sure your site includes the Facebook pixel.

OTA 52

OTA Hotels Branding Marketing 52