Hotel Speak

JANUARY 25, 2024

The battle for direct bookings has entered a new phase as online travel agents (OTAs) ramp up efforts to establish ownership of hotel guests and their booking journeys, a new report from hospitality technology specialist SHR Group reveals. In fact, the extra investment driving this change is making itself felt in other ways too. from $0.16

OTA 91

OTA Cost Per Click Hotels Cancellation 91

Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions.

OTA 98

OTA Revenue Sales Travel 98

Travelboom Marketing

FEBRUARY 27, 2023

Searcher Intent Looking at your hotel keywords list, envision what type of content you would create to rank for that keyword. If you can’t fulfill searcher intent you probably shouldn’t target that keyword. Those broader terms make more sense for an OTA or Portal site that creates content to compare multiple properties.

Intent 83

Intent Hotels OTA Cost Per Click 83

Up Hotel

DECEMBER 9, 2024

The Golden 20% I seriously think the OTAs are like heroin for hotels and its a pretty tough habit to kick. Please dont misunderstand, I do genuinely feel that OTAs have a part to play in the marketing mix. However, if you are able to sell rooms for the hotel direct for less than that OTA commission of 20% then why not?

ROI 40

ROI OTA Hotels Cost Per Click 40

MediaBoom

AUGUST 23, 2024

Download Our FREE E-Book Outrank OTAs & Drive Direct Bookings With our SEO Blueprint Learn the secrets to driving more traffic to your hotel website, generating more leads, and ultimately increasing sales. First of all, leverage PPC platforms like Google Ads to reach specific demographics, geographic locations, and even traveler intent.

Resorts 84

Resorts Marketing Market Marketing Strategy 84

SiteMinder

JUNE 27, 2024

Attracting 400+ million unique visitors every month, it is one of the most popular destinations on the internet, and unlike other large platforms like Facebook and Google, almost every TripAdvisor visitor has some form of purchase intent. All in all it’s a compelling advertising proposition.

Cost Per Click 52

Cost Per Click Hotels Business Marketing 52

Travelboom Marketing

DECEMBER 16, 2022

Set up as either a commission or cost per click model, hotel metasearch allows you to secure additional paid real estate on the search engine result page. The fact is that OTAs are necessary in some instances as part of your overall hotel marketing strategy. To get started, be sure your site includes the Facebook pixel.

OTA 52

OTA Hotels Branding Marketing 52