MediaBoom

JUNE 27, 2024

Analyze your overall marketing budget and allocate a portion specifically for pay per click advertising. Consider factors like the cost-per-click (CPC) in your market and the potential return on investment (ROI). These keywords are crucial as they determine who sees your ad and the ad’s intent.

Intent 84

Intent Hotels ROI Branding 84

MediaBoom

AUGUST 18, 2023

To get a good return on investment (ROI), you need to define your campaign goals. This will help you target high-intent customers, capture more traffic, and ultimately increase sales and revenue. Cost-per-view (CPV) — you pay each time a user watches your video for at least 30 seconds.

Display Ads 52

Display Ads Cost Per Click Intent Branding 52

SiteMinder

JUNE 27, 2024

Attracting 400+ million unique visitors every month, it is one of the most popular destinations on the internet, and unlike other large platforms like Facebook and Google, almost every TripAdvisor visitor has some form of purchase intent. All in all it’s a compelling advertising proposition. So should you capitalise on sponsored placements?

Cost Per Click 52

Cost Per Click Hotels Business Market 52

MediaBoom

MAY 27, 2024

Determine Your Bidding Strategy Hotel Ads utilize the following bidding strategies: CPC %: Under this model, if an internet user clicks your ad, your bid would go toward a percentage of the nightly room cost. Benefits of Google Hotels Ads Why should you create a hotel ad campaign?

Cost Per Click 52

Cost Per Click Hotels Display Ads Real Estate 52

MediaBoom

JUNE 28, 2023

And when the viewer clicks on the ad, it will redirect them to your website — where you can control how you present yourself to bring in more traffic and visibility. You pay a fee for each click. Note that determining search intent could be difficult with such ad groups. So, using the right keywords can help drive visibility.

Real Estate 52

Real Estate Marketing Market Intent 52

MediaBoom

AUGUST 15, 2023

Create Engaging and Relevant Landing Pages Your landing pages are the destination of potential guests who click your PPC ads, so you must make them relevant and engaging. They should align with search intent and provide valuable information to increase conversions and enhance the user experience.

Marketing 88

Marketing Market Hotels Cost Per Click 88

MediaBoom

AUGUST 23, 2024

First of all, leverage PPC platforms like Google Ads to reach specific demographics, geographic locations, and even traveler intent. Continuous monitoring and optimization are essential: Track key performance indicators (KPIs) like click-through rates (CTRs), conversion rates, and return on investment (ROI).

Resorts 86

Resorts Marketing Market Marketing Strategy 86