Hotel Speak

JANUARY 25, 2024

Increased bidding on key search terms, including ‘brand searches’ that identify particular hotels, has sparked a sudden increase in cost-per-click, with Google Ads rising 62.5% In fact, the extra investment driving this change is making itself felt in other ways too. from $0.16 to $0.48 (up 128.6%).

OTA 110

OTA Cost Per Click Hotels Cancellation 110

MediaBoom

AUGUST 18, 2023

This will help you target high-intent customers, capture more traffic, and ultimately increase sales and revenue. Then you tell Google precisely who to target with keywords or specific landing pages with their “custom intent” category in audience targeting. Viewable Cost-Per-Thousand Impressions (vCPM) — based on ad viewability.

Display Ads 52

Display Ads Cost Per Click Intent Branding 52

Cloudbeds

MARCH 15, 2023

Metasearch differs from OTAs in that you can direct travelers back to your website to drive direct bookings, and it works on a non-commission model; instead, you pay a cost per click (CPC). You can set a budget for how much you want to bid for each click and adjust bids to optimize your overall strategy.

OTA 98

OTA Revenue Sales Hotels 98