gcommerce

MAY 3, 2023

If you focus on too many KPIs, your digital marketing campaigns start to get muddy. You can’t optimize for everything simultaneously, especially if your KPIs relate to multiple goals. Revenue and awareness are in direct opposition to each other since a high-revenue campaign requires a highly qualified audience.

Market 83

Market Marketing Cost Per Click Digital Marketing 83

gcommerce

MAY 22, 2023

We've had properties show no online booked revenue through a campaign but thousands in revenue booked over the phone. If you're only able to make decisions based on online booked revenue, you could be missing valuable data that shows the full performance of your hotel’s marketing campaigns. how do we attribute revenue?

Digital Marketing 80

Digital Marketing Market Marketing Hotels 80

MediaBoom

AUGUST 18, 2023

This will help you target high-intent customers, capture more traffic, and ultimately increase sales and revenue. Choose “Display Network” as the Campaign Type On your Google Ads account, click “+ campaign” and select “Display Network Only.” Cost-per-view (CPV) — you pay each time a user watches your video for at least 30 seconds.

Display Ads 52

Display Ads Cost Per Click Intent Branding 52

MediaBoom

JUNE 30, 2023

When it comes to your budget, you’ll often choose between a daily budget (the average amount you’re willing to spend per day) or a lifetime budget (the total amount you’re willing to spend throughout the campaign duration). All of this will be based on a cost per result. Mediaboom is here to help.

Cost Per Click 52

Cost Per Click Marketing Market Digital Marketing 52