Hotel Speak

JANUARY 15, 2025

Analysis of 27million Cost per Click (CPC) impressions shows hotels are forced to pay an average of 47% more per click than if they offered the lowest nightly rate on their own website, a study by global hotel technology specialist SHR shows 1. To learn more about SHR, visit www.shrgroup.com.

Cost Per Click 105

Cost Per Click OTA Digital Marketing Hotels 105

Social Hospitality

JUNE 26, 2024

Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Understanding SEM Search Engine Marketing (SEM) , also known as paid search, involves promoting your website through paid ads to show up at the top of search engine results. Cost-Per-Thousand Impressions (CPM): Pay based on the number of impressions your ad receives.

Marketing Strategy 130

Marketing Strategy Business Market Marketing 130

Hotel Speak

DECEMBER 18, 2024

The European Commissions Digital Markets Act (DMA) has made many headlines since it came into force. And its impact on hotel marketing is being discussed in all corners of the world. But how is it affecting hotels in reality? And what do hotels need to do to protect their visibility and revenue?

OTA 95

OTA Cost Per Click Hotels Digital Marketing 95

Social Hospitality

JUNE 11, 2024

Understanding critical metrics such as Cost Per Click (CPC), Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS) is vital for evaluating the effectiveness of your campaigns. For instance, if one ad variant performs better, you can allocate more of your budget.

ROI 130

ROI Cost Per Click Business Events 130

gcommerce

NOVEMBER 12, 2024

Search Impression Share Lost to Budget This metric represents how often your Paid Search ads lose an auction due to an insufficiently low daily campaign budget or Cost-per-click (CPC) bid. While these settings can help control campaign costs, it’s important to understand the potential tradeoff.

Cost Per Click 105

Cost Per Click Digital Marketing Market Marketing 105