gcommerce

MAY 3, 2023

If you focus on too many KPIs, your digital marketing campaigns start to get muddy. Revenue and awareness are in direct opposition to each other since a high-revenue campaign requires a highly qualified audience. Below, we’ve listed some suggested KPIs based on your primary digital marketing goal.

Market 97

Market Marketing Cost Per Click Digital Marketing 97

gcommerce

MAY 22, 2023

We've had properties show no online booked revenue through a campaign but thousands in revenue booked over the phone. If you're only able to make decisions based on online booked revenue, you could be missing valuable data that shows the full performance of your hotel’s marketing campaigns. how do we attribute revenue?

Digital Marketing 97

Digital Marketing Market Marketing Hotels 97

gcommerce

FEBRUARY 13, 2023

Online Travel Agent sites (OTAs) compete heavily on these channels to steal market share. With the current economic climate, we have seen significant increases in the average cost-per-click (CPC) on hotel metasearch channels. We continue to see metasearch adoption growing amongst hotels and resorts. decrease YoY.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

Cloudbeds

JULY 27, 2023

Trivago’s Free Booking Links provide hoteliers with a unique distribution channel for their website rates and availability, giving them more visibility and the opportunity to generate more direct revenue. In the cost-per-click model (CPC), the hotel pays the amount it bids for each click. Ready to learn more?

Cost Per Click 52

Cost Per Click OTA Digital Marketing Accommodation 52

Q4Launch

OCTOBER 25, 2021

There is no golden ticket to increasing your return on ad spend (ROAS), but one key thing to remember with pay-per-click (PPC) optimization and targeting is that Bid Adjustments are all-important. Over time, PPC optimization will deliver significant gains in ROAS and revenue by showing ads to your most likely bookers.

Cost Per Click 52

Cost Per Click Revenue Market Marketing 52

SiteMinder

JUNE 27, 2024

The sponsored placement feature operates on a cost-per-click basis, and the ads will appear on all devices. With specific filtering and a highly targeted audience, clicks on these sponsored listings cost around $1 to $3, and you can limit your spend by setting a monthly budget.

Cost Per Click 52

Cost Per Click Hotels Business Marketing 52

Up Hotel

DECEMBER 9, 2024

Increase room ADR, sell more hotel rooms direct, increase you market share, reduce channel spend on OTAsfamiliar? The next article will look into top ways to allocate your marketing budget in 2025. By aligning these tactics, hotels can drive high-quality traffic, increase direct bookings, and achieve sustainable revenue growth.

ROI 40

ROI OTA Hotels Cost Per Click 40