Horizon Hospitality

APRIL 15, 2024

However, before chasing after this highly sought-after marketing content, the pros and cons must be weighed to avoid any severe marketing missteps. PROS Low Financial Cost Online marketing has been dominated by cost-per-click advertising campaigns.

Marketing Strategy 52

Marketing Strategy Market Marketing Cost Per Click 52

Xotels

JUNE 2, 2023

As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. Balancing direct room sales with third-party websites and online travel agents (OTA’s) is one of the challenges the hotel industry faces in 2023 and beyond.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

MediaBoom

JULY 4, 2023

If you’re not keeping up with digital marketing in the real estate business, you’re missing out on leads. What is real estate digital marketing? A proper strategy connects real estate professionals with their desired audience, fostering relationships and guiding consumers through their property journey.

Real Estate 89

Real Estate Digital Marketing Market Marketing 89

SiteMinder

JULY 13, 2024

The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance. Guest segmentation allows hotels to identify high-value segments, target them with tailored promotions and packages, and differentiate their offerings in a competitive market landscape.

Revenue Management 98

Revenue Management Revenue Management OTA 98