SEO vs. SEM: What’s Best for Your Business’ Marketing Strategy?
Social Hospitality
JUNE 26, 2024
However, here, the focus is on keywords that offer the best return on investment (ROI). Google Ads allows for three 30-character headlines and two 90-character descriptions, which should be used strategically to attract clicks. Bidding Strategies SEM involves bidding on keywords to secure ad placements.
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