Travelboom Marketing

MARCH 21, 2024

Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, this means everywhere.

Market 97

Market Marketing Cost Per Click Email Marketing 97

Cloudbeds

JANUARY 10, 2025

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. What is hotel metasearch marketing?

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

MediaBoom

SEPTEMBER 5, 2023

Optimize Bidding Strategy: Look at your top-converting pages. If a user spends time on your shopping cart page or contact page, you should optimize your bids to prioritize users who were on that page. Bidding strategies allow you to bid higher on the more valuable product pages and lower on pages less likely to foster conversions.

Cost Per Click 52

Cost Per Click ROI Display Ads KPI 52

MediaBoom

MAY 27, 2024

Determine Your Bidding Strategy Hotel Ads utilize the following bidding strategies: CPC %: Under this model, if an internet user clicks your ad, your bid would go toward a percentage of the nightly room cost. Both are crucial for a comprehensive marketing strategy. Is Google Ads better than SEO?

Cost Per Click 52

Cost Per Click Hotels Display Ads Real Estate 52

SiteMinder

JULY 13, 2024

The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance. Additionally, OTAs aggregate a wide range of hotel options, providing users with a one-stop-shop for comparison shopping, which can attract more clicks and in turn, improved positioning.

Revenue Management 98

Revenue Management Revenue Management OTA 98