MediaBoom

NOVEMBER 14, 2023

In fact, more than 75 percent of marketers struggle to track the return on investment for their digital campaigns. With the right numbers, you can determine exactly whether or not the money you invest in your digital marketing strategy is well-spent. Costs per click can vary significantly based on your industry.

Cost Per Click 52

Cost Per Click Marketing Strategy Business Real Estate 52

Cloudbeds

JANUARY 10, 2025

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. What is hotel metasearch marketing?

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

MediaBoom

AUGUST 23, 2024

To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies. Resort marketing is the art and science of positioning a resort as the ideal destination for leisure or business travelers.

Resorts 86

Resorts Market Marketing Marketing Strategy 86

MediaBoom

MAY 27, 2024

Determine Your Bidding Strategy Hotel Ads utilize the following bidding strategies: CPC %: Under this model, if an internet user clicks your ad, your bid would go toward a percentage of the nightly room cost. Both are crucial for a comprehensive marketing strategy. Is Google Ads better than SEO?

Cost Per Click 52

Cost Per Click Hotels Display Ads Real Estate 52

MediaBoom

MARCH 28, 2024

Hopefully, those hotel ad examples piqued your interest and inspired you to review your marketing campaigns more seriously. As you begin to build a luxury hotel marketing strategy, it must include these elements. You’ll want your hotel brand to reach a large audience, yet you’ll target specific potential guests.

Hotels 52

Hotels Branding Marketing Market 52

Hotelogix

AUGUST 27, 2024

Embrace mobile-specific distribution channels and leverage mobile marketing strategies to reach tech-savvy travelers.  Use AI-driven analytics to gain insights into customer preferences and behaviors, enabling targeted marketing and enhanced guest experiences.

Global Distribution System 52

Global Distribution System OTA Revenue Hotels 52

SiteMinder

JULY 13, 2024

The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance. Guest segmentation allows hotels to identify high-value segments, target them with tailored promotions and packages, and differentiate their offerings in a competitive market landscape.

Revenue Management 98

Revenue Management Revenue Management OTA 98