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Key Metrics to Measure the Success of Your Digital Ad Campaigns

MediaBoom

In fact, more than 75 percent of marketers struggle to track the return on investment for their digital campaigns. With the right numbers, you can determine exactly whether or not the money you invest in your digital marketing strategy is well-spent. Costs per click can vary significantly based on your industry.

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6 Effective Hotel Marketing Strategies to Boost Your Revenue

Xotels

As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. Balancing direct room sales with third-party websites and online travel agents (OTA’s) is one of the challenges the hotel industry faces in 2023 and beyond.

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The Most Profitable Marketing Channels for Hotels

Travelboom Marketing

Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, this means everywhere.

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10 Benefits of CPC Marketing for Hotels

Travelboom Marketing

The benefits of CPC marketing for hotels shouldn’t be overlooked when strategizing for the future. If leveraged successfully, cost-per-click advertising can attract and retain customers , as well as introduce your brand to a new audience. Plus, when you use mobile PPC ads , you can reach customers anywhere.

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Resort Marketing – 12 Ways to Boost Your Resort Bookings

MediaBoom

With countless options at their fingertips, discerning travelers expect nothing short of exceptional experiences. To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies.

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Real Estate Digital Marketing – 12 Tactics to Drive Leads

MediaBoom

A proper strategy connects real estate professionals with their desired audience, fostering relationships and guiding consumers through their property journey. To create a real estate marketing strategy, you need to optimize your website for conversions. If you need assistance auditing your current strategy, contact Mediaboom.

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Trivago’s Free Booking Links: What they are, how they work, and benefits

Cloudbeds

Travelers who click on your property’s link will be taken directly to the landing page you provide to complete the booking process. Moreover, today’s travelers are more price-sensitive than usual due to the current macroeconomic environment. Who are they for? Where do they appear?