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SEO vs. SEM: What’s Best for Your Business’ Marketing Strategy?

Social Hospitality

Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Imagine making data-driven decisions and driving real growth – that’s exactly what these strategies can do for your business, and we’re about to break it all down. Bidding Strategies SEM involves bidding on keywords to secure ad placements.

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The Most Profitable Marketing Channels for Hotels

Travelboom Marketing

Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, this means everywhere. Check out the top benefits of CPC marketing for hotels.

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Marketing Strategies for Restaurants – Weighing the Pros and Cons of User Generated Content

Horizon Hospitality

User Generated Content (UGC), which is anything that a customer shares about a brand on social media, seems to be a marketing golden ticket for restaurants. However, before chasing after this highly sought-after marketing content, the pros and cons must be weighed to avoid any severe marketing missteps.

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Real Estate Digital Marketing – 12 Tactics to Drive Leads

MediaBoom

Keeping up with the busy real estate market means real estate digital marketing can take the backseat. If you’re not keeping up with digital marketing in the real estate business, you’re missing out on leads. What is real estate digital marketing? Hiring a real estate digital marketing agency can make it easier.

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Resort Marketing – 12 Ways to Boost Your Resort Bookings

MediaBoom

To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies. Resort marketing is the art and science of positioning a resort as the ideal destination for leisure or business travelers. Let’s get started. Remember, PPC is an ongoing process.

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Paid Search Test: Google Ads For Hotel Restaurants

gcommerce

Most upscale hotels offer on-site dining options, but only some have a dedicated marketing strategy. Dining brings in extra revenue from guests, locals, and even tourists, so why aren’t marketing campaigns more common for hotel bars and restaurants? See the below for full results.

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Hotel Search Engine Marketing – Top 10 Insights & Strategies

MediaBoom

Hotel search engine marketing is an important way to increase online visibility, considering that 83 percent of hotel bookings come from search engines. What is hotel search engine marketing? Search engine marketing for hotels requires building a campaign to increase your SERP position. Let’s review the components of hotel SEM.