Cloudbeds

MARCH 15, 2023

A direct booking strategy is a powerful force in reducing customer acquisition costs , increasing occupancy, and improving profitability by building greater brand loyalty and giving you direct access to guests. Hotels can bid on metasearch advertising placements and pay when consumers click on the ad.

OTA 98

OTA Revenue Sales Hotels 98

Hotelogix

AUGUST 27, 2024

They handle bookings and often increase your occupancy rates by giving your hotel more exposure. However, OTAs charge a commission, so it’s important to manage these costs carefully. This helps your hotel reach different market segments and ensures a steady flow of bookings, often at discounted rates. 

Global Distribution System 52

Global Distribution System OTA Revenue Hotels 52

SiteMinder

JULY 13, 2024

The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance. This type of strategy takes supply and demand into account and other factors that may affect market demand; competitor pricing, room availability, seasonality and other external aspects.

Revenue Management 98

Revenue Management Revenue Management OTA 98

Cloudbeds

AUGUST 8, 2024

Common operational data metrics include: Occupancy history and forecast Capacity Housekeeping efficiency Maintenance response time Food and beverage cost percentage Out-of-service rooms Marketing data Your marketing data captures how well your channels are performing and reports on visitor data to help guide future marketing campaigns.

Business 40

Business Revenue Management Forecasting Revenue 40

MediaBoom

AUGUST 23, 2024

It involves crafting a compelling brand narrative, understanding guest preferences, and delivering targeted messages across multiple channels. The ultimate goal is to create a strong brand identity, generate demand, and maximize occupancy rates. Partner with travel influencers whose audience aligns with your target market.

Resorts 86

Resorts Market Marketing Marketing Strategy 86