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Marketing Strategies for Restaurants – Weighing the Pros and Cons of User Generated Content

Horizon Hospitality

However, before chasing after this highly sought-after marketing content, the pros and cons must be weighed to avoid any severe marketing missteps. PROS Low Financial Cost Online marketing has been dominated by cost-per-click advertising campaigns.

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Real Estate Digital Marketing – 12 Tactics to Drive Leads

MediaBoom

If you’re not keeping up with digital marketing in the real estate business, you’re missing out on leads. What is real estate digital marketing? Analyze the following key performance indicators to measure the success of your digital marketing efforts.

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Real Estate Facebook Ad Examples – 10 Winning Ad Campaigns

MediaBoom

Use SEO to increase your online visibility. Use this strategy across your real estate marketing campaigns , including blogs, and other online marketing materials. Ready to elevate your real estate marketing? Expect to spend anywhere between $4 and $100 per lead from the best real estate Facebook ads examples.

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6 Effective Hotel Marketing Strategies to Boost Your Revenue

Xotels

Many hotels unknowingly allow online travel agencies (OTAs) to bid on their brand name, diverting potential customers and stealing direct bookings. Implement Brand Protection as part of your online marketing strategy. However, the cream of the crop in search engine marketing (SEM) lies in bidding on your own brand name.

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Hotel revenue management strategies and solutions

SiteMinder

The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance. It would seem that more advanced revenue practices should lead to greater profitability for the hotel, but that has not necessarily been the case.