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Remove Cost Per Click Remove Online Marketing Remove Target Marketing
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6 Effective Hotel Marketing Strategies to Boost Your Revenue

Xotels

JUNE 2, 2023

So you will need several landing pages to target different keyword combinations. Use Google Keyword Planner to identify the relevant keywords for your hotel and target markets. Many hotels unknowingly allow online travel agencies (OTAs) to bid on their brand name, diverting potential customers and stealing direct bookings.

Marketing Strategy 40
Marketing Strategy Hotel Marketing Market Marketing 40
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Hotel revenue management strategies and solutions

SiteMinder

JULY 13, 2024

The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance. Take advantage of the shifting market and raise your rates compared to keeping them static in order to earn more revenue.

Revenue Management 98
Revenue Management Revenue Management OTA 98
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