Cloudbeds

AUGUST 8, 2024

With business intelligence, you have the knowledge to drive hotel operations, increase your revenue, and enhance your guest experience. We’ll cover several different types of hotel performance data, including reservation behavior, revenue management , finance and accounting, operational, and marketing data.

Business 40

Business Revenue Management Forecasting Revenue 40

Hotelogix

AUGUST 27, 2024

Wholesalers- Wholesalers buy room inventory from hotels in bulk and sell it to travel agents or tour operators. This helps your hotel reach different market segments and ensures a steady flow of bookings, often at discounted rates. 

Global Distribution System 52

Global Distribution System OTA Revenue Hotels 52

Cloudbeds

MARCH 15, 2023

With direct bookings, lodging operators own their guest data and can pick and choose what information they collect during the booking process. This information can be used for more personalized pre-stay communication, post-stay follow-ups, and future marketing efforts.

OTA 98

OTA Revenue Travel Hotels 98

MediaBoom

AUGUST 23, 2024

Travel metasearch engines are very similar to digital ad platforms, as they earn money through CPA (cost per acquisition), CPI (cost per impression), and CPC (cost per click.) Influencer Marketing Influencer marketing can significantly boost your resort’s visibility.

Resorts 86

Resorts Market Marketing Marketing Strategy 86

SiteMinder

JULY 13, 2024

The most successful hoteliers are savvy operators who continually look for ways to learn and improve the way they do things, gaining an edge over the competition. The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance.

Revenue Management 98

Revenue Management Revenue Management OTA 98

Xotels

JUNE 2, 2023

So you will need several landing pages to target different keyword combinations. Use Google Keyword Planner to identify the relevant keywords for your hotel and target markets. If your brand name is shared with other hotels, consider excluding locations that are not relevant to your target markets to control costs.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40