SiteMinder

NOVEMBER 15, 2022

This blog will give you a full guide to Google Hotel Ads, explaining how hotels can manage their Google presence with ease using integrations, while responsibly managing a budget and maximising revenue. Using Google Hotel Ads, a hotel should expect to increase its traffic and, in turn, total revenue. Table of contents.

Cost Per Click 105

Cost Per Click Hotels Management Cancellation 105

Cloudbeds

AUGUST 8, 2024

Whether you’re a revenue manager, accountant, front office manager, or hotel owner, you need real-time data and visualizations to understand what’s happening at any given time. With business intelligence, you have the knowledge to drive hotel operations, increase your revenue, and enhance your guest experience.

Business 40

Business Revenue Management Forecasting Revenue 40

MediaBoom

AUGUST 23, 2024

Download Our FREE E-Book Outrank OTAs & Drive Direct Bookings With our SEO Blueprint Learn the secrets to driving more traffic to your hotel website, generating more leads, and ultimately increasing sales. Social media: Impressions, engagement rate, follower growth, click-through rates, conversions.

Resorts 86

Resorts Market Marketing Marketing Strategy 86

SiteMinder

SEPTEMBER 7, 2023

To begin with, it offered a Cost-Per-Click (CPC) model. SiteMinder’s channel manager ensures real-time updates of your rates and inventory on TripConnect – and over 450 other OTAs. Is TripConnect instant booking considered an OTA or a direct booking engine? The answer is neither!

Cost Per Click 52

Cost Per Click OTA Travel Management 52

SiteMinder

JUNE 27, 2024

The sponsored placement feature operates on a cost-per-click basis, and the ads will appear on all devices. With specific filtering and a highly targeted audience, clicks on these sponsored listings cost around $1 to $3, and you can limit your spend by setting a monthly budget.

Cost Per Click 52

Cost Per Click Hotels Business Marketing 52

Hotel Speak

JANUARY 25, 2024

The battle for direct bookings has entered a new phase as online travel agents (OTAs) ramp up efforts to establish ownership of hotel guests and their booking journeys, a new report from hospitality technology specialist SHR Group reveals. A knock-on effect of this is that the revenues associated with organic search have fallen 15.3%

OTA 91

OTA Cost Per Click Hotels Cancellation 91

Hotelogix

AUGUST 27, 2024

This means using a mix of online and offline channels, like Online Travel Agents (OTAs), meta-search engines, direct bookings, reviews, Global Distribution Systems (GDS), and more. Using a mix of these channels helps hotels reach more customers, boost revenue, and manage room availability easily while competing in the market. 

Global Distribution System 52

Global Distribution System OTA Revenue Hotels 52

Travelboom Marketing

MARCH 21, 2024

Leveraging the proper mix of digital marketing channels is paramount in generating a long-term, sustainable revenue stream. We’ve detailed the most profitable marketing channels for hotels to help you reduce costs, improve performance and increase your bottom line.

Market 97

Market Marketing Cost Per Click Email Marketing 97

Xotels

JUNE 2, 2023

Balancing direct room sales with third-party websites and online travel agents (OTA’s) is one of the challenges the hotel industry faces in 2023 and beyond. While the ideal scenario is to handle everything independently, relying solely on your own revenue management and hotel marketing strategy may not be sufficient.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions.

OTA 98

OTA Revenue Travel Hotels 98

gcommerce

MAY 22, 2023

General Hotel Marketing FAQs Why is booking direct better than letting the OTAs (Online Travel Agencies) do all the work? Competing against the OTAs can be a daunting task with their multi-million-dollar budgets, loyalty programs, and great online booking experience, but for all hotels, it is worth the fight.

Digital Marketing 80

Digital Marketing Market Marketing Hotels 80

Travelboom Marketing

DECEMBER 16, 2022

You’ll need a clear space to showcase what you offer, collect guest information and data, and eventually, generate revenue. Promote Your New Hotel With Email Marketing When executed properly, email can often be a top revenue generating marketing channel for hotels. Learn more about why metasearch matters for hotels.

OTA 52

OTA Hotels Branding Marketing 52