SiteMinder

JULY 13, 2024

What is hotel revenue management? Hotel revenue management is the strategic distribution and pricing tactics used to sell perishable room inventory to the right guests at the right time in order to boost revenue growth. What is the primary purpose of revenue management?

Revenue Management 98

Revenue Management Revenue Management OTA 98

Cloudbeds

JANUARY 10, 2025

Metasearch engines, on the other hand, work on a cost-per-click business model (something well discuss in more detail below). What is hotel metasearch marketing? Metasearch marketing is the use of metasearch engines by hotels as an advertising channel to increase exposure, build awareness, and attract bookings.

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

Cloudbeds

AUGUST 8, 2024

Whether you’re a revenue manager, accountant, front office manager, or hotel owner, you need real-time data and visualizations to understand what’s happening at any given time. With business intelligence, you have the knowledge to drive hotel operations, increase your revenue, and enhance your guest experience.

Business 40

Business Revenue Management Forecasting Revenue 40

Hotelogix

AUGUST 27, 2024

  Revenue Management Systems: Utilize revenue management systems to optimize pricing and yield across various channels. These systems analyze market demand, competitor rates, and historical data to make data-driven pricing decisions. Regularly audit partner compliance to maintain consistency. 

Global Distribution System 52

Global Distribution System OTA Revenue Hotels 52

Cloudbeds

MARCH 15, 2023

Most properties use a channel manager to share their inventory to keep all their channels, rates, and rooms in one place. Hotels can bid on metasearch advertising placements and pay when consumers click on the ad. You can set a budget for how much you want to bid for each click and adjust bids to optimize your overall strategy.

OTA 98

OTA Revenue Sales Hotels 98

Xotels

JUNE 2, 2023

While the ideal scenario is to handle everything independently, relying solely on your own revenue management and hotel marketing strategy may not be sufficient. So you will need several landing pages to target different keyword combinations. More will dilute your potential to rank. I am sure you are familiar with this.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40