Social Hospitality

MARCH 27, 2023

Optimization can improve your return on investment (ROI) and drive more sales and revenue for your business. Once you’ve gathered these insights, you can reference them directly while marketing your products to your ideal customers, creating a more personalized message and increasing the likelihood of customers converting.

Cost Per Click 130

Cost Per Click ROI Market Research Target Marketing 130

SiteMinder

JULY 13, 2024

What is hotel revenue management? Hotel revenue management is the strategic distribution and pricing tactics used to sell perishable room inventory to the right guests at the right time in order to boost revenue growth. What is the primary purpose of revenue management? Revenue management is essential for any hotel today.

Revenue Management 98

Revenue Management Revenue Management OTA 98

Cloudbeds

JANUARY 10, 2025

Metasearch engines, on the other hand, work on a cost-per-click business model (something well discuss in more detail below). What is hotel metasearch marketing? Metasearch marketing is the use of metasearch engines by hotels as an advertising channel to increase exposure, build awareness, and attract bookings.

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

Cloudbeds

MARCH 15, 2023

Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions. Different types of bookings will bring you varying amounts of revenue and profit.

OTA 98

OTA Revenue Sales Hotels 98

gcommerce

FEBRUARY 13, 2023

Online Travel Agent sites (OTAs) compete heavily on these channels to steal market share. With the current economic climate, we have seen significant increases in the average cost-per-click (CPC) on hotel metasearch channels. Take advantage of this and suggest personalized experiences and generate even more revenue.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

Xotels

JUNE 2, 2023

While the ideal scenario is to handle everything independently, relying solely on your own revenue management and hotel marketing strategy may not be sufficient. Hilton launched a program called ‘Stop Clicking Around’. Article Summary: Top 6 Hotel Marketing Strategies to Boost your Revenue 1.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

Hotelogix

AUGUST 27, 2024

Using a mix of these channels helps hotels reach more customers, boost revenue, and manage room availability easily while competing in the market.  Increase Bookings and Revenue: Being on more than one platform let’s hotels adjust prices and fill more rooms.

Global Distribution System 52

Global Distribution System OTA Revenue Hotels 52